Generation Z

New Features, Generation Z Reports, Super-soft T-shirts: 2018 NACAC National Conference in Salt Lake City – Here We Come!

Hello All! 

We are excited about the upcoming Annual NACAC Conference in Salt Lake City this month from September 27 through 29. If you are in Admissions, Marketing Communications or Enrollment Management, be sure to stop by and visit us at Booth #208.

Come demo the CustomViewbook platform, including the Recruiter App for iPad and ViewbookBlasts. There are new features to show you, new demos – and rock-solid client results:

Client data shows: Prospective students who create their own CustomViewbook are, on  average, 4.5X more likely to enroll than the rest of the prospect pool.

Participants will receive insightful reports – candid feedback straight from college-bound Generation Z high school juniors and seniors in our “Generation Z College Search Report” and “Generation Z and CustomViewbook.” And, one of our famous, super-soft t-shirts.

In the meantime, you can check out some Client Demos here.

We can’t wait to see you in Salt Lake City at #NACAC18!

Safe Travels!

 

Generic Email = “Eewww”

How To Cut Through the Clutter and Grab the Attention of Generation Z   

In our recent GenZ Labs User Testing Group, we asked college-bound juniors and seniors, “Do you receive emails from colleges and universities?

Their answers were quite impassioned:

“My inbox is flooded with emails from other colleges. I don’t even look at my emails now. So much clutter.”

“A lot of the email feels like generic information – they are not targeting you. It feels like they copy and paste a template and feels very generic. Eeewww.”

“If the information is not targeted for me – or pertaining to me in any way – it is not important. It’s like, ‘No Thanks,’ You’re just spamming up my email.”

We understand the challenge of actively engage Generation Z students.

Providing opportunity for a simple, immediate exploration of your offerings, with follow-up that is student-interest driven, personalized and authentic – is key.

That is exactly how we designed, and continue to evolve, the CustomViewbook platform. By keeping the end user experience in focus, our clients continue to get outstanding results.

Check it out for yourself! Contact Mary Pannullo to schedule a fast-paced, informative demo of CustomViewbook, including the Recruiter App for iPad and ViewbookBlasts. (mary.pannullo@customviewbook.com)

 

Summer 2018 – Hot, Super-Busy and Super Conference!

Hi Friends!    

We hope everyone has been able to carve out some time for rejuvenating R&R.
And that you’re staying as hydrated and cool as possible!

The CustomViewbook team has been super-busy these past few months.

A group of awesome new clients have come aboard; a new Advisory Panel has been established, helping guide us to an ever-smarter and effective recruitment platform; and lots of wonderful personal connections with Admissions, Marketing and Enrollment professionals across the country have been made.

A stand-out was at the 2018 Super Conference (NEACAC / NYSACAC) at the Marist College campus in Poughkeepsie, NY in June. Our fearless leader, James Horigan, EVP, co-presented with Robert Wyant, Director of Admissions at the College at Brockport. The gents had a standing-room only audience for
“Engage Z: Effective Digital Communications For Higher Ed Admissions And Marketing Professionals.”

Feedback was highly positive. We are so grateful for the encouragement and suggestions from participants.

“Provided many actionable suggestions, best session during conference. Give them a bigger space next year!”

For sure, we will be taking an even deeper dive into best practices to help our clients actively engage Generation Z student prospects.

Stay tuned for some great insights and feedback from our GenZ Labs User Testing Group. These college-bound high school juniors and seniors were very candid and specific about how they prefer to conduct the college search, and the kinds of personalized communication they prefer.

And always, contact Mary Pannullo to schedule a fun, fast-paced demo of the CustomViewbook platform including the Recruiter App for iPad and ViewbookBlasts.  (mary.pannullo@customviewbook.com)

Hang Ten!

 

On the Road Again…

A big part of why we love what we do is the great people we meet along the way. Our fearless leader, James Horigan, EVP, will be hitting the road for the first half of June, demoing the CustomViewbook platform as well as doing some presenting. James is super-cool and we love meeting you guys – so be sure to stop and say ‘Hello!’

First stop – The 50th Annual Conference of the Western Association for College Admissions Counseling (WACAC) from May 31 to June 2 in beautiful Monterey, California. This year’s theme is “Thriving in a Changing Environment.” We’re thrilled that the CustomViewbook platform had helped dozens of clients do just that. Stop by our booth for a chat with James and a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts. Participants will get one our famous, super-soft GenZ t-shirts!

Next stop – The first ever joint New England Association for College Admission Counseling (NEACAC) and New York State Association for College Admission Counseling (NYSACAC) Super Conference from June 6 to June 8, at the Marist College campus in Poughkeepsie, NY. James will be demoing at the Super Conference, as well as co-presenting with Robert Wyant, Director of Admissions at the College at Brockport.

Mark your calendars for Wednesday, June 6 at 3:15PM. You won’t want to miss “Engage Z: Effective Digital Communications for Higher Ed Admissions and Marketing Professionals.”

Coming Soon! Our recent GenZ Labs User Testing Group with college-bound juniors and seniors yielded fantastic feedback and insights.These GenZ students were impassioned, specific and quite certain about their likes and dislikes with the college search process. We’ll be sharing insights soon!

Want to check out the whole enchilada now?

Email Mary Pannullo (mary.pannullo@customviewbook.com) and she will schedule a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts for you.  The demos are  fun, fast-paced and provide great food for thought.

Travel safe and light!

 

 

Can Generation Z Save the Humanities?

They’re activists at heart. But can GenZ save The Humanities?

The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social science majors in favor of funding more “productive” programs. Following decades of declining enrollment in the humanities, some policymakers argue that funding at public institutions should solely support STEM and business-related pursuits – majors that are seemingly more directly tied to employability and private sector needs.

Impassioned supporters of the humanities counter that many of the most productive and successful citizens began their academic lives with rigorous study of history, literature and the arts. They see a combination of skills drawn from the humanities, social sciences, business and STEM as vital to design and implement fully informed solutions for socio-economic progress, and to intelligently address complex world issues.

Humanities-or-not is a hot topic at family dinner tables, too. Stung by recession and highly debt-averse, Generation Z and their parents are much more likely to look at higher education through a cost-to-benefit lens and weigh an institution’s value through metrics like career preparedness and employability. Yet we also know that Z’ers are globally focused, motivated to solve societal problems at the root cause, and embrace diversity and cultural understanding – areas where the humanities play a vital role.

As higher education seeks to bridge the divide, we see that some of the most innovative solutions aren’t limited to an either/or scenario – they satisfy both schools of thought.  Forward-thinking colleges and universities are making the humanities a requirement of business degrees. Others offer students the flexibility to design-a-major, allowing self-directed, entrepreneurially-inclined GenZ students to combine studies that include the humanities, social sciences, business and STEM.

Across the academic spectrum, CustomViewbook helps higher education succeed in the balancing act. Aiming to address real-life concerns and nurture youthful aspirations, we work with clients to curate their offerings and show prospective students the possibilities ahead.

Beginning with the CustomViewbook wizard, student prospects set out on a path of exploration that’s as broadly or narrowly focused as they like. Once Academic and Student Life selections are made, each newly-qualified lead is immediately connected to content that’s crafted to reveal the realistic benefits of advanced learning.

We help every step of the way with options that add a practical focus to academic subjects, such as call-outs that underscore available internships and externships, along with companies who hire alumni – information that can transform a possible major into a real career path. In each Student and Campus Life section, we help clients showcase the resources, clubs and organizations, cultural events, athletics and more that make their institution special – aspects that can make all the difference in a student’s decision-making. The More Info section includes information students (and parents) need to know to take steps toward application, including costs, financial aid, scholarships, visiting campus and more.

By taking a deep dive into CustomViewbook content they select themselves – brought to life through photos, graphics, videos and authentic student stories – GenZ students are able to make the connection between their dreams, their realities and their college choices. When their natural interest in the humanities works hand-in-hand with the need to actually earn a living, the future looks especially bright.

Let’s talk about CustomViewbook’s ability to make a liberal arts education relevant in ways that resonate with GenZ. You’ll achieve more than upcoming admissions and enrollment goals – you may be preparing a generation of humanities advocates to take on the challenges of tomorrow.

Experience CustomViewbook for yourself – client demos are now online!

 

 

 

Speaking GenZ: Looking good, hypebeast.

With a GenZ signature mix of confidence and self-awareness, 18-year old actress Yara Shahidi schools Stephen Colbert in youthful lingo. The Blackish and Grown-ish star explains that she recently learned a “hypebeast” collects popular up-and-coming brands for the sake of seeming cool – perhaps in excess. But she’s not throwing shade, just noticing – and “using it as much as possible.”

Curiosity and acceptance are hallmarks of GenZ, and Shahidi makes it clear she’s not passing judgment on the hypebeasts of the world. Giving props to her 14-year old brother’s superior trend awareness and sharing a Grown-ish clip that pokes fun at her college freshman character’s social media-as-self persona, just a few minutes with Shahidi reveals a range of insights into the GenZ experience.

But perhaps the most telling is how Shahidi planned to celebrate her 18th birthday: a voting party. The surge in activism among Generation Z suggests a wave of student prospects focusing on results and holding high expectations for their futures. Far from disengaged, they’re encouraging each other to be part of the solution and make a difference – for the world and for themselves.

Are you meeting student prospects’ demands for self-determination? CustomViewbook can help you meet GenZ expectations for college search content that resonates with their personal needs and desires, putting each prospective student in control of what they explore and how they make contact. Together, we can bypass the hype to create genuine connections between your institution and future students.

Let’s Talk

The mobile natives aren’t restless. They’re hyper-connected.

While their millennial siblings may be the pioneers who blazed trails with mobile phone in hand, GenZ is the first truly mobile native generation. For student prospects who grew up with connected devices within reach, instant access to information at all times is expected, and judgment can be swift. With a lifetime of practice bouncing rapidly from one subject to another, hyper-connected GenZ uses their cell phones for everything from staying in touch with friends to confidently navigating unfamiliar territory – like their futures.

Think about it: more than 80% of your GenZ prospects will be using a smartphone when they first search your school’s website. Nearly the same percentage say the school’s website influences their perception of a school, making their experience at initial inquiry a critically important touch point to compel engagement and give them confidence in your school’s ability to meet their needs.

So, how can higher ed successfully engage GenZ prospects from the start? By helping each mobile native focus on what really matters during their college search. Linked to from your website, CustomViewbook provides a user experience specifically designed with GenZ in mind. As a student prospect creates a digital Viewbook featuring information she chooses herself, she begins exploring how your school fits into her plans and dreams, including academic subjects, campus life, financing, future job prospects and more.

The result is a personalized resource that instantly makes each student prospect feel seen, heard and connected. And because their interests have been captured for your database, and will continue to be updated upon revisits, you’re in a better position to assist their journey.

That’s a hyper-promising way to start finding the right fit for both of you.

Ready to learn more? Schedule a demo.

CustomViewbook And Mongoose Are Partnering!


CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students – and recruiters.

With the overwhelming amount of research indicating that texting is the preferred communication channel of Generation Z, our decision to integrate the Mongoose SMS platform into the Digital Viewbook platform was an easy one to make. Not only do students want to text, but our higher education clients also want to increase real-time communication with student prospects. It’s a win-win situation.

“Texting has allowed us to reach students on a regular basis,” says Robert Wyant, Director of Undergraduate Admissions from The College at Brockport who has implemented both CustomViewbook and Mongoose. “The engagement has allowed us to answer student/parent questions in real-time in an environment that a prospective student may be more comfortable interacting in. Mongoose has been very user-friendly; so much so that we created an account for all of our traveling advisors, which has worked well thus far.” 

Our partnership with Mongoose provides our clients with an immediate ability to send CustomViewbooks via text – and we’re thrilled that the communication doesn’t have to stop there. With Mongoose, students can get instant gratification on their questions/concerns, and clients will be able to have meaningful conversations with these students beyond the application/enrollment process and throughout their entire student-to-alum experience.

“Going All-In On Prospective Students” Webinar is Available!

 

The 2nd of our ENGAGE Z webinar series, “Going All-In On Prospective Students: How To Improve Your Web Content Strategy” is available.

Our presenter, Tony Rose, Partner and Executive U/X Strategist at Digital Wave Technologies, has generously made a copy of the presentation available to anyone interested. We also have a recording of the presentation we can share with you.

Please contact Mary Pannullo at mary.pannullo@customviewbook.com to request these materials.

To Your Success – and a Happy Thanksgiving, too!

Don’t Miss out! Free Webinar: How To Improve Your Web Content Strategy

Mark Your Calendars!  As part of our ENGAGE Z Webinar series, we will have a presentation of
“Going All In on Prospective Students: How to Focus on Your GenZ Users Without Alienating Everyone Else.”

Hear from Executive UX Strategist and Partner at Digital Wave Technologies, Tony Rose.
With Tony, and our own James Horigan, EVP of CustomViewbook onboard, a depth of good information and insights will be shared! And, we’ll leave plenty of time for Q&A.

Thursday, November 9 at 11:45AM
See more and be sure to Register Here!
  https://register.gotowebinar.com/rt/2455902543396447235