With a GenZ signature mix of confidence and self-awareness, 18-year old actress Yara Shahidi schools Stephen Colbert in youthful lingo. The Blackish and Grown-ish star explains that she recently learned a “hypebeast” collects popular up-and-coming brands for the sake of seeming cool – perhaps in excess. But she’s not throwing shade, just noticing – and “using it as much as possible.”
Curiosity and acceptance are hallmarks of GenZ, and Shahidi makes it clear she’s not passing judgment on the hypebeasts of the world. Giving props to her 14-year old brother’s superior trend awareness and sharing a Grown-ish clip that pokes fun at her college freshman character’s social media-as-self persona, just a few minutes with Shahidi reveals a range of insights into the GenZ experience.
But perhaps the most telling is how Shahidi planned to celebrate her 18th birthday: a voting party. The surge in activism among Generation Z suggests a wave of student prospects focusing on results and holding high expectations for their futures. Far from disengaged, they’re encouraging each other to be part of the solution and make a difference – for the world and for themselves.
Are you meeting student prospects’ demands for self-determination? CustomViewbook can help you meet GenZ expectations for college search content that resonates with their personal needs and desires, putting each prospective student in control of what they explore and how they make contact. Together, we can bypass the hype to create genuine connections between your institution and future students.
While their millennial siblings may be the pioneers who blazed trails with mobile phone in hand, GenZ is the first truly mobile native generation. For student prospects who grew up with connected devices within reach, instant access to information at all times is expected, and judgment can be swift. With a lifetime of practice bouncing rapidly from one subject to another, hyper-connected GenZ uses their cell phones for everything from staying in touch with friends to confidently navigating unfamiliar territory – like their futures.
Think about it: more than 80% of your GenZ prospects will be using a smartphone when they first search your school’s website. Nearly the same percentage say the school’s website influences their perception of a school, making their experience at initial inquiry a critically important touch point to compel engagement and give them confidence in your school’s ability to meet their needs.
So, how can higher ed successfully engage GenZ prospects from the start? By helping each mobile native focus on what really matters during their college search. Linked to from your website, CustomViewbook provides a user experience specifically designed with GenZ in mind. As a student prospect creates a digital Viewbook featuring information she chooses herself, she begins exploring how your school fits into her plans and dreams, including academic subjects, campus life, financing, future job prospects and more.
The result is a personalized resource that instantly makes each student prospect feel seen, heard and connected. And because their interests have been captured for your database, and will continue to be updated upon revisits, you’re in a better position to assist their journey.
That’s a hyper-promising way to start finding the right fit for both of you.
Ready to learn more? Schedule a demo.
CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students – and recruiters.
With the overwhelming amount of research indicating that texting is the preferred communication channel of Generation Z, our decision to integrate the Mongoose SMS platform into the Digital Viewbook platform was an easy one to make. Not only do students want to text, but our higher education clients also want to increase real-time communication with student prospects. It’s a win-win situation.
“Texting has allowed us to reach students on a regular basis,” says Robert Wyant, Director of Undergraduate Admissions from The College at Brockport who has implemented both CustomViewbook and Mongoose. “The engagement has allowed us to answer student/parent questions in real-time in an environment that a prospective student may be more comfortable interacting in. Mongoose has been very user-friendly; so much so that we created an account for all of our traveling advisors, which has worked well thus far.”
Our partnership with Mongoose provides our clients with an immediate ability to send CustomViewbooks via text – and we’re thrilled that the communication doesn’t have to stop there. With Mongoose, students can get instant gratification on their questions/concerns, and clients will be able to have meaningful conversations with these students beyond the application/enrollment process and throughout their entire student-to-alum experience.
The 2nd of our ENGAGE Z webinar series, “Going All-In On Prospective Students: How To Improve Your Web Content Strategy” is available.
Our presenter, Tony Rose, Partner and Executive U/X Strategist at Digital Wave Technologies, has generously made a copy of the presentation available to anyone interested. We also have a recording of the presentation we can share with you.
Please contact Mary Pannullo at email@example.com to request these materials.
To Your Success – and a Happy Thanksgiving, too!
Mark Your Calendars! As part of our ENGAGE Z Webinar series, we will have a presentation of
“Going All In on Prospective Students: How to Focus on Your GenZ Users Without Alienating Everyone Else.”
Hear from Executive UX Strategist and Partner at Digital Wave Technologies, Tony Rose.
With Tony, and our own James Horigan, EVP of CustomViewbook onboard, a depth of good information and insights will be shared! And, we’ll leave plenty of time for Q&A.
Thursday, November 9 at 11:45AM
See more and be sure to Register Here! https://register.gotowebinar.com/rt/2455902543396447235
Auburn High School
James Horigan, EVP of Antech Systems Inc., and our fearless leader at CustomViewbook, was recently appointed to the Auburn, Alabama High School Tech Career Program Advisory Committee. James will help provide the insights and expertise to ensure that Auburn’s Tech Career Program is providing high schools students with relevant technology courses and skills to be prepared for future success. He will also participate in helping to forge productive relationships between the Career Tech Program and the Auburn business community.
This appointment will also continue to help us glean insights into how Generation Z uses and adopts technology in the classroom, and while self-educating. A topic the CustomViewbook continues to be passionate about!
The first of our newsletter / webinar series, ENGAGE Z: What Matters in Online Communications for College Admissions Professionals has gotten great feedback from college admissions folks from all over North America.
We’re excited – and want to share! If you’re interested in a copy of the presentation, please contact Mary Pannullo at firstname.lastname@example.org
Onward – to your Success!
The smartphone is an extension of the self for the generation that has grown up living and learning online. Their experience and perception of you via your website, right at initial inquiry, is a key touchpoint to compel engagement with them.
The numbers tell the story! More than 80% of Generation Z own a smartphone. At initial inquiry, nearly 4 out 5 of your prospects will be viewing your website through a 5” lens.
A third of those students will even submit an Application via their smartphone. (Chegg: Mobilizing Admissions: The 2016 Social Admissions Report)
GenZers have grown up in a culture of short, fast, on-demand transactions and immediate pay-off. It’s all around us now – think Snapchat, Instagram, Amazon 1-click. Unlike the generations that have grown up in the transition to the online world who have been willing to learn new systems and tolerate bad design, GenZers expect a user interface to be intuitive and mobile apps to just work. Testing shows that they will “just move on.” So, when it comes to engaging GenZ, designing for mobile interaction is a must.