The 2nd of our ENGAGE Z webinar series, “Going All-In On Prospective Students: How To Improve Your Web Content Strategy” is available.
Our presenter, Tony Rose, Partner and Executive U/X Strategist at Digital Wave Technologies, has generously made a copy of the presentation available to anyone interested. We also have a recording of the presentation we can share with you.
Please contact Mary Pannullo at firstname.lastname@example.org to request these materials.
To Your Success – and a Happy Thanksgiving, too!
Mark Your Calendars! As part of our ENGAGE Z Webinar series, we will have a presentation of
“Going All In on Prospective Students: How to Focus on Your GenZ Users Without Alienating Everyone Else.”
Hear from Executive UX Strategist and Partner at Digital Wave Technologies, Tony Rose.
With Tony, and our own James Horigan, EVP of CustomViewbook onboard, a depth of good information and insights will be shared! And, we’ll leave plenty of time for Q&A.
Thursday, November 9 at 11:45AM
See more and be sure to Register Here! https://register.gotowebinar.com/rt/2455902543396447235
Auburn High School
James Horigan, EVP of Antech Systems Inc., and our fearless leader at CustomViewbook, was recently appointed to the Auburn, Alabama High School Tech Career Program Advisory Committee. James will help provide the insights and expertise to ensure that Auburn’s Tech Career Program is providing high schools students with relevant technology courses and skills to be prepared for future success. He will also participate in helping to forge productive relationships between the Career Tech Program and the Auburn business community.
This appointment will also continue to help us glean insights into how Generation Z uses and adopts technology in the classroom, and while self-educating. A topic the CustomViewbook continues to be passionate about!
The first of our newsletter / webinar series, ENGAGE Z: What Matters in Online Communications for College Admissions Professionals has gotten great feedback from college admissions folks from all over North America.
We’re excited – and want to share! If you’re interested in a copy of the presentation, please contact Mary Pannullo at email@example.com
Onward – to your Success!
The smartphone is an extension of the self for the generation that has grown up living and learning online. Their experience and perception of you via your website, right at initial inquiry, is a key touchpoint to compel engagement with them.
The numbers tell the story! More than 80% of Generation Z own a smartphone. At initial inquiry, nearly 4 out 5 of your prospects will be viewing your website through a 5” lens.
A third of those students will even submit an Application via their smartphone. (Chegg: Mobilizing Admissions: The 2016 Social Admissions Report)
GenZers have grown up in a culture of short, fast, on-demand transactions and immediate pay-off. It’s all around us now – think Snapchat, Instagram, Amazon 1-click. Unlike the generations that have grown up in the transition to the online world who have been willing to learn new systems and tolerate bad design, GenZers expect a user interface to be intuitive and mobile apps to just work. Testing shows that they will “just move on.” So, when it comes to engaging GenZ, designing for mobile interaction is a must.