We are excited about the upcoming Annual NACAC Conference in Salt Lake City this month from September 27 through 29. If you are in Admissions, Marketing Communications or Enrollment Management, be sure to stop by and visit us at Booth #208.
Come demo the CustomViewbook platform, including the Recruiter App for iPad and ViewbookBlasts. There are new features to show you, new demos – and rock-solid client results:
Client data shows: Prospective students who create their own CustomViewbook are, on average, 4.5X more likely to enroll than the rest of the prospect pool.
Participants will receive insightful reports – candid feedback straight from college-bound Generation Z high school juniors and seniors in our “Generation Z College Search Report” and “Generation Z and CustomViewbook.” And, one of our famous, super-soft t-shirts.
In the meantime, you can check out some Client Demos here.
We can’t wait to see you in Salt Lake City at #NACAC18!
We hope everyone has been able to carve out some time for rejuvenating R&R.
And that you’re staying as hydrated and cool as possible!
The CustomViewbook team has been super-busy these past few months.
A group of awesome new clients have come aboard; a new Advisory Panel has been established, helping guide us to an ever-smarter and effective recruitment platform; and lots of wonderful personal connections with Admissions, Marketing and Enrollment professionals across the country have been made.
A stand-out was at the 2018 Super Conference (NEACAC / NYSACAC) at the Marist College campus in Poughkeepsie, NY in June. Our fearless leader, James Horigan, EVP, co-presented with Robert Wyant, Director of Admissions at the College at Brockport. The gents had a standing-room only audience for
“Engage Z: Effective Digital Communications For Higher Ed Admissions And Marketing Professionals.”
Feedback was highly positive. We are so grateful for the encouragement and suggestions from participants.
“Provided many actionable suggestions, best session during conference. Give them a bigger space next year!”
For sure, we will be taking an even deeper dive into best practices to help our clients actively engage Generation Z student prospects.
Stay tuned for some great insights and feedback from our GenZ Labs User Testing Group. These college-bound high school juniors and seniors were very candid and specific about how they prefer to conduct the college search, and the kinds of personalized communication they prefer.
And always, contact Mary Pannullo to schedule a fun, fast-paced demo of the CustomViewbook platform including the Recruiter App for iPad and ViewbookBlasts. (firstname.lastname@example.org)
A big part of why we love what we do is the great people we meet along the way. Our fearless leader, James Horigan, EVP, will be hitting the road for the first half of June, demoing the CustomViewbook platform as well as doing some presenting. James is super-cool and we love meeting you guys – so be sure to stop and say ‘Hello!’
First stop – The 50th Annual Conference of the Western Association for College Admissions Counseling (WACAC) from May 31 to June 2 in beautiful Monterey, California. This year’s theme is “Thriving in a Changing Environment.” We’re thrilled that the CustomViewbook platform had helped dozens of clients do just that. Stop by our booth for a chat with James and a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts. Participants will get one our famous, super-soft GenZ t-shirts!
Next stop – The first ever joint New England Association for College Admission Counseling (NEACAC) and New York State Association for College Admission Counseling (NYSACAC) Super Conference from June 6 to June 8, at the Marist College campus in Poughkeepsie, NY. James will be demoing at the Super Conference, as well as co-presenting with Robert Wyant, Director of Admissions at the College at Brockport.
Mark your calendars for Wednesday, June 6 at 3:15PM. You won’t want to miss “Engage Z: Effective Digital Communications for Higher Ed Admissions and Marketing Professionals.”
Coming Soon! Our recent GenZ Labs User Testing Group with college-bound juniors and seniors yielded fantastic feedback and insights.These GenZ students were impassioned, specific and quite certain about their likes and dislikes with the college search process. We’ll be sharing insights soon!
Want to check out the whole enchilada now?
Email Mary Pannullo (email@example.com) and she will schedule a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts for you. The demos are fun, fast-paced and provide great food for thought.
Travel safe and light!
CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students – and recruiters.
With the overwhelming amount of research indicating that texting is the preferred communication channel of Generation Z, our decision to integrate the Mongoose SMS platform into the Digital Viewbook platform was an easy one to make. Not only do students want to text, but our higher education clients also want to increase real-time communication with student prospects. It’s a win-win situation.
“Texting has allowed us to reach students on a regular basis,” says Robert Wyant, Director of Undergraduate Admissions from The College at Brockport who has implemented both CustomViewbook and Mongoose. “The engagement has allowed us to answer student/parent questions in real-time in an environment that a prospective student may be more comfortable interacting in. Mongoose has been very user-friendly; so much so that we created an account for all of our traveling advisors, which has worked well thus far.”
Our partnership with Mongoose provides our clients with an immediate ability to send CustomViewbooks via text – and we’re thrilled that the communication doesn’t have to stop there. With Mongoose, students can get instant gratification on their questions/concerns, and clients will be able to have meaningful conversations with these students beyond the application/enrollment process and throughout their entire student-to-alum experience.
Mark Your Calendars! As part of our ENGAGE Z Webinar series, we will have a presentation of
“Going All In on Prospective Students: How to Focus on Your GenZ Users Without Alienating Everyone Else.”
Hear from Executive UX Strategist and Partner at Digital Wave Technologies, Tony Rose.
With Tony, and our own James Horigan, EVP of CustomViewbook onboard, a depth of good information and insights will be shared! And, we’ll leave plenty of time for Q&A.
Thursday, November 9 at 11:45AM
See more and be sure to Register Here! https://register.gotowebinar.com/rt/2455902543396447235
Auburn High School
James Horigan, EVP of Antech Systems Inc., and our fearless leader at CustomViewbook, was recently appointed to the Auburn, Alabama High School Tech Career Program Advisory Committee. James will help provide the insights and expertise to ensure that Auburn’s Tech Career Program is providing high schools students with relevant technology courses and skills to be prepared for future success. He will also participate in helping to forge productive relationships between the Career Tech Program and the Auburn business community.
This appointment will also continue to help us glean insights into how Generation Z uses and adopts technology in the classroom, and while self-educating. A topic the CustomViewbook continues to be passionate about!
James and I really enjoyed meeting many of you in Boston.
We got into some great, engrossing conversations – just what James and our friend, Brad Durschlag of Trinity University of San Antonio, are doing in this photo.
Some of you were surprised by the level of interactive experience CustomViewbook provides prospective students. This “mobile first” and fully interactive platform engages students with embedded videos, links and features like photo viewers and more info callouts. They can select all the information they need and want about your academics, student life, career opportunities, financial aid, and more. The platform presents content that is beautiful and responsive for mobile, and across all device screens. Instantly, students can view their personalized digital viewbook on their smartphone, tablet or laptop! They can even connect with Admissions via text, schedule a visit, or apply.
Clients get the most highly-qualified prospect profiles available. The CustomViewbook platform effortlessly captures highly-qualified prospect profiles, including a significant percentage of out-of-state and international prospects. You’ll have the data and analytics you need to better focus time and resources on the prospects who are most likely to apply and to become enrolled. Print campaigns become more targeted, efficient – and much less costly. Results have been powerful.
So, if we didn’t have a chance to meet at NACAC, please check out our brief video demo and send in a demo request, or you can just email me at Mary.Pannullo@CustomViewbook.com
I can’t wait to show you what CustomViewbook can do for you!
We’re thrilled to have The College at Brockport, State University of New York, onboard as a new client. Founded in 1835, Brockport has a rich history and many current notable achievements. Brockport has been voted the among the “Best in Northeast Colleges” and “Green Colleges” by The Princeton Review, and among “America’s Best Colleges” by the US News and World Report.
The College offers 50 undergraduate majors, 50 graduate programs and 18 areas of teacher certification and combined bachelor’s/master’s programs. Brockport offers one of the nation’s largest Study Abroad programs, a variety of internships with major corporations, 23 NCAA intercollegiate athletic teams, arts and cultural events, and more than 60 clubs and organizations. Among its faculty are several Fulbright scholars, three Distinguished Professors, and a winner of the 2007 Flannery O’Connor award for fiction. Whew!
Robert Wyant, Associate Director of Admissions, is enthusiastic, “We are very excited to launch our CustomViewbook program this fall. We feel that delivering information that students actually want to learn about is important in today’s generation.”
Stay tuned. Great results are in the makings!
The smartphone is an extension of the self for the generation that has grown up living and learning online. Their experience and perception of you via your website, right at initial inquiry, is a key touchpoint to compel engagement with them.
The numbers tell the story! More than 80% of Generation Z own a smartphone. At initial inquiry, nearly 4 out 5 of your prospects will be viewing your website through a 5” lens.
A third of those students will even submit an Application via their smartphone. (Chegg: Mobilizing Admissions: The 2016 Social Admissions Report)
GenZers have grown up in a culture of short, fast, on-demand transactions and immediate pay-off. It’s all around us now – think Snapchat, Instagram, Amazon 1-click. Unlike the generations that have grown up in the transition to the online world who have been willing to learn new systems and tolerate bad design, GenZers expect a user interface to be intuitive and mobile apps to just work. Testing shows that they will “just move on.” So, when it comes to engaging GenZ, designing for mobile interaction is a must.
“Pride and Purpose” is Hofstra’s motto – and we can see why.
A noted national university, Hofstra holds full accreditation in 19 academic areas, is the largest private college on Long Island, New York, and has 140 undergraduate programs and approximately 150 graduate degree programs.
Hofstra’s CustomViewbook will allow them to effortlessly capture the most highly-qualified student prospect leads available, while providing prospects personalized, dynamic, digital viewbooks, instantly delivered to all of their devices. CustomViewbook will be implementing an enterprise level plan for Hofstra, including multi-campus instances (undergraduate and graduate) and our new service, Content Pre-population, which makes the build out process even simpler for our clients.
These, plus features including the Recruiter iPad App™, and ViewbookBlasts™ – will ease administrative burden, eliminate manual entry, reduce printing costs – and drive Hofstra’s student recruitment and enrollment goals.
We are so pleased to be part of Hofstra’s recruitment strategy, and look forward to sharing the results with you!