News

The College at Brockport is Launched!

We’re thrilled to have The College at Brockport, State University of New York, onboard as a new client. Founded in 1835, Brockport has a rich history and many current notable achievements. Brockport has been voted the among the “Best in Northeast Colleges” and “Green Colleges” by The Princeton Review, and among “America’s Best Colleges” by the US News and World Report.

The College offers 50 undergraduate majors, 50 graduate programs and 18 areas of teacher certification and combined bachelor’s/master’s programs. Brockport offers one of the nation’s largest Study Abroad programs, a variety of internships with major corporations, 23 NCAA intercollegiate athletic teams, arts and cultural events, and more than 60 clubs and organizations. Among its faculty are several Fulbright scholars, three Distinguished Professors, and a winner of the 2007 Flannery O’Connor award for fiction. Whew!

Robert Wyant, Associate Director of Admissions, is enthusiastic, “We are very excited to launch our CustomViewbook program this fall. We feel that delivering information that students actually want to learn about is important in today’s generation.”

Stay tuned. Great results are in the makings!

To Engage Generation Z, Mobile Is The Medium

The smartphone is an extension of the self for the generation that has grown up living and learning online. Their experience and perception of you via your website, right at initial inquiry, is a key touchpoint to compel engagement with them.

The numbers tell the story! More than 80% of Generation Z own a smartphone. At initial inquiry, nearly 4 out 5 of your prospects will be viewing your website through a 5” lens. 

A third of those students will even submit an Application via their smartphone. (Chegg: Mobilizing Admissions: The 2016 Social Admissions Report)

GenZers have grown up in a culture of short, fast, on-demand transactions and immediate pay-off. It’s all around us now – think Snapchat, Instagram, Amazon 1-click. Unlike the generations that have grown up in the transition to the online world who have been willing to learn new systems and tolerate bad design, GenZers expect a user interface to be intuitive and mobile apps to just work. Testing shows that they will “just move on.” So, when it comes to engaging GenZ, designing for mobile interaction is a must.

CustomViewbook™ Is Proud To Have Hofstra University Onboard!

“Pride and Purpose” is Hofstra’s motto – and we can see why.

A noted national university, Hofstra holds full accreditation in 19 academic areas, is the largest private college on Long Island, New York, and has 140 undergraduate programs and approximately 150 graduate degree programs.

Hofstra’s CustomViewbook will allow them to effortlessly capture the most highly-qualified student prospect leads available, while providing prospects personalized, dynamic, digital viewbooks, instantly delivered to all of their devices. CustomViewbook will be implementing an enterprise level plan for Hofstra, including multi-campus instances (undergraduate and graduate) and our new service, Content Pre-population, which makes the build out process even simpler for our clients.

These, plus features including the Recruiter iPad App™, and ViewbookBlasts™ – will ease administrative burden, eliminate manual entry, reduce printing costs – and drive Hofstra’s student recruitment and enrollment goals.

We are so pleased to be part of Hofstra’s recruitment strategy, and look forward to sharing the results with you!

 

Bundle Up! Lakeland College of Alberta, Canada has launched their CustomViewbook!

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True to the stereotype, our Canadian clients are super-nice people.
And they’re also really smart. Lakeland College was named one of the top 50 research colleges in Canada.

Now, Lakeland’s recruitment strategy just got a whole lot smarter, too.
We can’t wait to share results with you!

Transform your recruitment strategy with CustomViewbook,
the only digital viewbook that captures and converts highly-qualified leads.

Capture GenZ!

350 Highly-Qualified Prospect Leads in The First 2 Weeks!

Our latest launch is providing the University of Kentucky with tremendous results right out of the gate. We’re really excited for UKY, because this is just the start of how CustomViewbook will transform their recruitment and lead generation.

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Please be sure to visit James and me at NACAC, Booth #708.
Try a demo for yourself.  You’re going to love it!

Cheers,

Mary

“The Proof Is In The Pudding” – See you at NACAC 2016

We’re not exactly sure what our grandmothers meant, but we think it was—you have to try the “pudding” to know how good it really is. That’s why we’re so excited to see all of you at NACAC in Columbus. We won’t have pudding but we will have the best highly-qualified lead generation tool in higher education—hands down: CustomViewbook™

Check out the ‘proof’ our clients are experiencing with CustomViewbook:

  • Prospect leads generated via CustomViewbook were 4x more likely to apply than those generated by traditional methods.
  • 61% of leads generated via CustomViewbook enrolled compared to 39% of leads generated by traditional methods.
  • CustomViewbook generated over 14,000 highly-qualified leads in just one recruitment cycle.
  • A significant reduction in printing costs paid for CustomViewbook in the first year.

Swing by BOOTH #708 and try some of the “pudding”! There’s a lot more cool stuff and features to check out, like our ViewbookBlasts, Recruiter iPad App and the best swag at NACAC, one of our super soft GenZ t-shirts!

See You Soon!

CustomViewbook launches the UNIVERSITY OF LOUISIANA, MONROE

Thanks Warhawks! We’re Blushing.

We’re truly fortunate to have one of the best account management and implementation teams in the business. From Start to GoLive, our team guides our clients through a process designed for ease, not overwhelm. We aim for you to love, love, love the transformative effect that CustomViewbook will have on your recruitment and lead generation – but to really enjoy the experience, too.

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We have had several staff members from our university on this project and Jenna and our CustomViewbook team have been nothing short of amazing. Realizing that time is of the essence, Jenna and her team have appropriately encouraged us when we’ve needed encouragement, and they have been patient with us when we’ve needed them to be patient.

We are incredibly thankful that we chose to work with this company and look forward to our recruitment efforts being that much more efficient and effective with our CustomViewbook.”

-SETH HALL
Recruitment at University of Louisiana at Monroe

SUNY Oswego

CustomViewbook 3.0 + iPad Recruiter App = 2000+ Highly Qualified Leads
(and No Manual Entry!)

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SUNY Oswego’s international recruiters wanted the ability to immediately capture inquiries at one on one meetings and college fairs, regardless of their location. Time and resources spent on inquiry cards and manual entry was inefficient and caused a lag time between meeting a prospect and re-connecting with them.

CustomViewbook’s Recruiter iPad App gave them the flexibility and efficiency they needed – and a lot more.
The recruiters were able to effortlessly capture prospect inquiries and interests, and like our web-based CustomViewbook, all the data was securely integrated right into their dashboard. As soon as our app detected internet connectivity, a personalized email was instantly sent to all SUNY Oswego student prospects, driving prospects back to their own personalized CustomViewbook.

SUNY Oswego’s highly-qualified leads went through the roof!
(And manual entry was eliminated.)

PENN STATE ABINGTON Takes The Lead and Launches Their CustomViewbook!

Roar Big – or Go Home!

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We are as proud as a Nittany Lion to work with the team at Penn State Abington. Their team has taken the lead and made CustomViewbook a dynamic part of their recruitment strategy.

We can’t wait to share some of Abington’s results with you – they are going to ROAR!

“Thanks to you, Jessie, and the rest of your team for your thorough and painstaking work on this! Your team is so incredibly meticulous and amazing. It’s been a complete and total pleasure working with all of you.”

Rachael Ortwein Penn State Abington | University Relations

We Came, We “PACACed,” We Ate Chocolate.

Matt and James headed over to Hershey, PA to join PACAC for their annual conference. They were able to chat with many colleges and universities on how CustomViewbook can save them thousands of dollars on publication costs, increase their qualified leads, and provide a digital and interactive way for prospective studies to experience their institution. Oh, yeah… and they ate chocolate and rode roller coasters.