News

Don’t Miss out! Free Webinar: How To Improve Your Web Content Strategy

Mark Your Calendars!  As part of our ENGAGE Z Webinar series, we will have a presentation of
“Going All In on Prospective Students: How to Focus on Your GenZ Users Without Alienating Everyone Else.”

Hear from Executive UX Strategist and Partner at Digital Wave Technologies, Tony Rose.
With Tony, and our own James Horigan, EVP of CustomViewbook onboard, a depth of good information and insights will be shared! And, we’ll leave plenty of time for Q&A.

Thursday, November 9 at 11:45AM
See more and be sure to Register Here!
  https://register.gotowebinar.com/rt/2455902543396447235

 

 

 

James Horigan Appointed To Tech Advisory Committee …

Auburn High School

James Horigan, EVP of Antech Systems Inc., and our fearless leader at CustomViewbook, was recently appointed to the Auburn, Alabama High School Tech Career Program Advisory Committee. James will help provide the insights and expertise to ensure that Auburn’s Tech Career Program is providing high schools students with relevant technology courses and skills to be prepared for future success. He will also participate in helping to forge productive relationships between the Career Tech Program and the Auburn business community.

This appointment will also continue to help us glean insights into how Generation Z uses and adopts technology in the classroom, and while self-educating. A topic the CustomViewbook continues to be passionate about!

 

NACAC Boston Was A Trip!

James and I really enjoyed meeting many of you in Boston.
We got into some great, engrossing conversations – just what James and our friend, Brad Durschlag of Trinity University of San Antonio, are doing in this photo. 

Some of you were surprised by the level of interactive experience CustomViewbook provides prospective students.  This “mobile first” and fully interactive platform engages students with embedded videos, links and features like photo viewers and more info callouts. They can select all the information they need and want about your academics, student life, career opportunities, financial aid, and more. The platform presents content that is beautiful and responsive for mobile, and across all device screens. Instantly, students can view their personalized digital viewbook on their smartphone, tablet or laptop! They can even connect with Admissions via text, schedule a visit, or apply.

Clients get the most highly-qualified prospect profiles available. The CustomViewbook platform effortlessly captures highly-qualified prospect profiles, including a significant percentage of out-of-state and international prospects. You’ll have the data and analytics you need to better focus time and resources on the prospects who are most likely to apply and to become enrolled. Print campaigns become more targeted, efficient – and much less costly. Results have been powerful.

So, if we didn’t have a chance to meet at NACAC, please check out our brief video demo and send in a demo request, or you can just email me at Mary.Pannullo@CustomViewbook.com

I can’t wait to show you what CustomViewbook can do for you!

Cheers,

Mary

The College at Brockport is Launched!

We’re thrilled to have The College at Brockport, State University of New York, onboard as a new client. Founded in 1835, Brockport has a rich history and many current notable achievements. Brockport has been voted the among the “Best in Northeast Colleges” and “Green Colleges” by The Princeton Review, and among “America’s Best Colleges” by the US News and World Report.

The College offers 50 undergraduate majors, 50 graduate programs and 18 areas of teacher certification and combined bachelor’s/master’s programs. Brockport offers one of the nation’s largest Study Abroad programs, a variety of internships with major corporations, 23 NCAA intercollegiate athletic teams, arts and cultural events, and more than 60 clubs and organizations. Among its faculty are several Fulbright scholars, three Distinguished Professors, and a winner of the 2007 Flannery O’Connor award for fiction. Whew!

Robert Wyant, Associate Director of Admissions, is enthusiastic, “We are very excited to launch our CustomViewbook program this fall. We feel that delivering information that students actually want to learn about is important in today’s generation.”

Stay tuned. Great results are in the makings!

To Engage Generation Z, Mobile Is The Medium

The smartphone is an extension of the self for the generation that has grown up living and learning online. Their experience and perception of you via your website, right at initial inquiry, is a key touchpoint to compel engagement with them.

The numbers tell the story! More than 80% of Generation Z own a smartphone. At initial inquiry, nearly 4 out 5 of your prospects will be viewing your website through a 5” lens. 

A third of those students will even submit an Application via their smartphone. (Chegg: Mobilizing Admissions: The 2016 Social Admissions Report)

GenZers have grown up in a culture of short, fast, on-demand transactions and immediate pay-off. It’s all around us now – think Snapchat, Instagram, Amazon 1-click. Unlike the generations that have grown up in the transition to the online world who have been willing to learn new systems and tolerate bad design, GenZers expect a user interface to be intuitive and mobile apps to just work. Testing shows that they will “just move on.” So, when it comes to engaging GenZ, designing for mobile interaction is a must.

CustomViewbook™ Is Proud To Have Hofstra University Onboard!

“Pride and Purpose” is Hofstra’s motto – and we can see why.

A noted national university, Hofstra holds full accreditation in 19 academic areas, is the largest private college on Long Island, New York, and has 140 undergraduate programs and approximately 150 graduate degree programs.

Hofstra’s CustomViewbook will allow them to effortlessly capture the most highly-qualified student prospect leads available, while providing prospects personalized, dynamic, digital viewbooks, instantly delivered to all of their devices. CustomViewbook will be implementing an enterprise level plan for Hofstra, including multi-campus instances (undergraduate and graduate) and our new service, Content Pre-population, which makes the build out process even simpler for our clients.

These, plus features including the Recruiter iPad App™, and ViewbookBlasts™ – will ease administrative burden, eliminate manual entry, reduce printing costs – and drive Hofstra’s student recruitment and enrollment goals.

We are so pleased to be part of Hofstra’s recruitment strategy, and look forward to sharing the results with you!

 

Bundle Up! Lakeland College of Alberta, Canada has launched their CustomViewbook!

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True to the stereotype, our Canadian clients are super-nice people.
And they’re also really smart. Lakeland College was named one of the top 50 research colleges in Canada.

Now, Lakeland’s recruitment strategy just got a whole lot smarter, too.
We can’t wait to share results with you!

Transform your recruitment strategy with CustomViewbook,
the only digital viewbook that captures and converts highly-qualified leads.

Capture GenZ!

350 Highly-Qualified Prospect Leads in The First 2 Weeks!

Our latest launch is providing the University of Kentucky with tremendous results right out of the gate. We’re really excited for UKY, because this is just the start of how CustomViewbook will transform their recruitment and lead generation.

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Please be sure to visit James and me at NACAC, Booth #708.
Try a demo for yourself.  You’re going to love it!

Cheers,

Mary

“The Proof Is In The Pudding” – See you at NACAC 2016

We’re not exactly sure what our grandmothers meant, but we think it was—you have to try the “pudding” to know how good it really is. That’s why we’re so excited to see all of you at NACAC in Columbus. We won’t have pudding but we will have the best highly-qualified lead generation tool in higher education—hands down: CustomViewbook™

Check out the ‘proof’ our clients are experiencing with CustomViewbook:

  • Prospect leads generated via CustomViewbook were 4x more likely to apply than those generated by traditional methods.
  • 61% of leads generated via CustomViewbook enrolled compared to 39% of leads generated by traditional methods.
  • CustomViewbook generated over 14,000 highly-qualified leads in just one recruitment cycle.
  • A significant reduction in printing costs paid for CustomViewbook in the first year.

Swing by BOOTH #708 and try some of the “pudding”! There’s a lot more cool stuff and features to check out, like our ViewbookBlasts, Recruiter iPad App and the best swag at NACAC, one of our super soft GenZ t-shirts!

See You Soon!

CustomViewbook launches the UNIVERSITY OF LOUISIANA, MONROE

Thanks Warhawks! We’re Blushing.

We’re truly fortunate to have one of the best account management and implementation teams in the business. From Start to GoLive, our team guides our clients through a process designed for ease, not overwhelm. We aim for you to love, love, love the transformative effect that CustomViewbook will have on your recruitment and lead generation – but to really enjoy the experience, too.

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We have had several staff members from our university on this project and Jenna and our CustomViewbook team have been nothing short of amazing. Realizing that time is of the essence, Jenna and her team have appropriately encouraged us when we’ve needed encouragement, and they have been patient with us when we’ve needed them to be patient.

We are incredibly thankful that we chose to work with this company and look forward to our recruitment efforts being that much more efficient and effective with our CustomViewbook.”

-SETH HALL
Recruitment at University of Louisiana at Monroe