CVB News

James Horigan Appointed To Tech Advisory Committee …

Auburn High School

James Horigan, EVP of Antech Systems Inc., and our fearless leader at CustomViewbook, was recently appointed to the Auburn, Alabama High School Tech Career Program Advisory Committee. James will help provide the insights and expertise to ensure that Auburn’s Tech Career Program is providing high schools students with relevant technology courses and skills to be prepared for future success. He will also participate in helping to forge productive relationships between the Career Tech Program and the Auburn business community.

This appointment will also continue to help us glean insights into how Generation Z uses and adopts technology in the classroom, and while self-educating. A topic the CustomViewbook continues to be passionate about!

 

NACAC Boston Was A Trip!

James and I really enjoyed meeting many of you in Boston.
We got into some great, engrossing conversations – just what James and our friend, Brad Durschlag of Trinity University of San Antonio, are doing in this photo. 

Some of you were surprised by the level of interactive experience CustomViewbook provides prospective students.  This “mobile first” and fully interactive platform engages students with embedded videos, links and features like photo viewers and more info callouts. They can select all the information they need and want about your academics, student life, career opportunities, financial aid, and more. The platform presents content that is beautiful and responsive for mobile, and across all device screens. Instantly, students can view their personalized digital viewbook on their smartphone, tablet or laptop! They can even connect with Admissions via text, schedule a visit, or apply.

Clients get the most highly-qualified prospect profiles available. The CustomViewbook platform effortlessly captures highly-qualified prospect profiles, including a significant percentage of out-of-state and international prospects. You’ll have the data and analytics you need to better focus time and resources on the prospects who are most likely to apply and to become enrolled. Print campaigns become more targeted, efficient – and much less costly. Results have been powerful.

So, if we didn’t have a chance to meet at NACAC, please check out our brief video demo and send in a demo request, or you can just email me at Mary.Pannullo@CustomViewbook.com

I can’t wait to show you what CustomViewbook can do for you!

Cheers,

Mary

ENGAGE Z Webinar Available!

The first of our newsletter / webinar series, ENGAGE Z: What Matters in Online Communications for College Admissions Professionals has gotten great feedback from college admissions folks from all over North America.

We’re excited – and want to share! If you’re interested in a copy of the presentation, please contact Mary Pannullo at mary.pannullo@customviewbook.com

Onward – to your Success!

 

The College at Brockport is Launched!

We’re thrilled to have The College at Brockport, State University of New York, onboard as a new client. Founded in 1835, Brockport has a rich history and many current notable achievements. Brockport has been voted the among the “Best in Northeast Colleges” and “Green Colleges” by The Princeton Review, and among “America’s Best Colleges” by the US News and World Report.

The College offers 50 undergraduate majors, 50 graduate programs and 18 areas of teacher certification and combined bachelor’s/master’s programs. Brockport offers one of the nation’s largest Study Abroad programs, a variety of internships with major corporations, 23 NCAA intercollegiate athletic teams, arts and cultural events, and more than 60 clubs and organizations. Among its faculty are several Fulbright scholars, three Distinguished Professors, and a winner of the 2007 Flannery O’Connor award for fiction. Whew!

Robert Wyant, Associate Director of Admissions, is enthusiastic, “We are very excited to launch our CustomViewbook program this fall. We feel that delivering information that students actually want to learn about is important in today’s generation.”

Stay tuned. Great results are in the makings!

To Engage Generation Z, Mobile Is The Medium

The smartphone is an extension of the self for the generation that has grown up living and learning online. Their experience and perception of you via your website, right at initial inquiry, is a key touchpoint to compel engagement with them.

The numbers tell the story! More than 80% of Generation Z own a smartphone. At initial inquiry, nearly 4 out 5 of your prospects will be viewing your website through a 5” lens. 

A third of those students will even submit an Application via their smartphone. (Chegg: Mobilizing Admissions: The 2016 Social Admissions Report)

GenZers have grown up in a culture of short, fast, on-demand transactions and immediate pay-off. It’s all around us now – think Snapchat, Instagram, Amazon 1-click. Unlike the generations that have grown up in the transition to the online world who have been willing to learn new systems and tolerate bad design, GenZers expect a user interface to be intuitive and mobile apps to just work. Testing shows that they will “just move on.” So, when it comes to engaging GenZ, designing for mobile interaction is a must.

Announcing ENGAGE Z!

It’s summertime and the weather is HOT.
We hope you’re taking some time for a well-deserved break.

In between sips of ice-cold lemonade, check out Engage Z – a quarterly newsletter / webinar series that
is free, fun and will help college admissions and marketing professionals learn how to better understand, reach, inform, and get GenZers actively engaged.

First up, our webinar on Thursday, July 27: “3 Essential Things College Admissions Must Know About Generation Z.”

If you would like to attend, please contact me at mary.pannullo@customviewbook.com

Can’t wait to talk with you!

Stay cool!

Mary

The Journey of Future Leaders from Widener University… Starts with CustomViewbook!

We’re stoked to have Widener University onboard as one of our newest CustomViewbook clients. With a beautiful main campus just outside of Philadelphia, PA, Widener provides its students a living laboratory to earn practical experience through internships and co-ops.

Widener has more than 60-degree options, and offers top-ranked programs in nursing, engineering, social work and the arts & sciences. Whether on a journey toward an associate, baccalaureate, master or doctoral degree, Widener students and alums are poised to make the grade in learning and life.

We’re looking forward to the launch of their great-looking CustomViewbook.

And, the transformational results that will follow.  Stay tuned!

The Right GenZ Equation: Immediacy + Personalization = Recruitment Success

SunyO_results

#SuperConnnections2017

 

 

 

 

 

 

Client data shows that CustomViewbook users are 4.5x more likely to apply and become enrolled than the general population of student prospects.

We’re excited to be at the Super Conference and have you check it out for yourself!

Stop by the CustomViewbook Booth, meet James Horigan, our EVP, and demo the CustomViewbook Digital Platform™, Recruiter App™ for iPad and ViewbookBlasts™. 

You’ll see why CustomViewbook is an easier, more effective way to actively engage student prospects throughout the recruitment funnel.

Looking forward to seeing you in San Antonio!

 

For Immediate Release: CustomViewbook And Text Request Partner To Provide Higher Ed ‘Mobile-First’ Advantages

FOR IMMEDIATE RELEASE

CUSTOMVIEWBOOK AND TEXT REQUEST PARTNER TO PROVIDE HIGHER EDUCATION ‘MOBILE-FIRST’ ADVANTAGES

Partnership Enables Real-time, Two-Way Communication Between Admissions’ Advisers and Student Prospects 

Chattanooga, TN / [February 14, 2017] – CustomViewbook™ has begun incorporating the texting software, Text Request, into its Digital Viewbook Platform to provide higher education clients the ability

to increase real-time communication with student prospects. The decision is based on research indicating mobile and text as the preferred communication channels of Generation Z, and the need for recruiters to have more personal real-time interaction with high school student prospects.

CustomViewbook’s team of experts has worked closely with admissions departments, and high schoolers, for 20+ years to develop leading digital solutions that provide personalized experiences and drive recruitment success.

“We see our integration with Text Request as another big step towards achieving our mission to help every college prospect find the right college experience for them,” says James Horigan, Executive Vice President of CustomViewbook. “We work hard to provide our higher ed clients with the most valuable data available so they can focus time and resources on best fit prospects. We also know that if you put student prospects in the driver’s seat and give them easy access to the information they need and want, the results are tremendous. Through this integration, students will be able to more quickly and easily communicate with recruiters how they prefer to communicate, which will pay off very well for our clients.”

“We’re excited to integrate with CustomViewbook, said Text Request co-founder and CEO, Brian Elrod. “It’s always exciting to work with an innovative company who’s doing everything in their power to grow and implement best business practices.”

Text Request is an online texting software that gives teams a professional way to manage text conversations. Focusing on real-time, personal communications, Text Request works heavily with higher education offices and service-based businesses across the U.S. and Canada.

“The move to mobile isn’t a fad,” continued Elrod, “It’s a trend that will continue to shift the foundation of the professional world. People are mobile-first. Texting is native to mobile, and it’s the most preferred form of communication in the world! Those who adapt will excel. Those who don’t will fall behind.”

About Text Request

Text Request is an online texting service that makes it easy for your business to manage live, two-way text conversations. Multiple users can login to a shared dashboard, where they can send and receive texts to gain and follow up with leads, schedule and confirm appointments, communicate with employees, encourage customer reviews, improve collections, and more. Those wishing to learn more can visit https://www.textrequest.com to view pricing, get a free demo, or sign up and start texting today.

About CustomViewbook

CustomViewbook, a product of Antech Systems, Inc. provides professional grade digital solutions that drive higher education admissions and recruitment goals. For nearly twenty years, our team of web and mobile application experts has been helping higher education clients better engage, target and focus resources on best fit prospects. CustomViewbook digital solutions are SaaS-based and work throughout the recruitment cycle to boost engagement, capture highly-qualified leads and reinvigorate interest. Based out of Chesapeake, Virginia, we have offices in Philadelphia, PA, and Auburn, AL.

For an online demo of the CustomViewbook Digital Platform, Recruiter iPad App, and ViewbookBlasts, please contact Mary Pannullo at mary.pannullo@customviewbook.com.  A brief video demo is available at http://wordpress.customviewbook.com

Contact:  Mary Pannullo
CustomViewbook
(757) 447-4301
Mary.Pannullo@CustomViewbook.com

Contact: Brian Elrod
Text Request
(423) 218-0111, ext. 700
Brian@TextRequest.com

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New Horizons for The University of Evansville and CustomViewbook!

The University of Evansville is a private Midwestern university that is highly regarded for the depth and diversity of offerings.  Since its inception in 1854, the University has enjoyed a strong relationship with the United Methodist Church, sharing with it a commitment to inclusiveness. Over 2,600 students from 46 countries and 42 states experience a distinctive curriculum that includes a renowned international education program, theatre program, 80 undergraduate majors, 5 graduate programs –  and a robust financial aid package. In fact, 94% of UE’s full-time students receive scholarships and financial aid!

In addition to studying in the city of Evansville, the University’s students can choose to study abroad in England at Harlaxton College, “The British Campus of the University of Evansville.” The study abroad program at the University of Evansville has consistently been rated as one of the best study abroad programs in the nation, ranked #1 in Europe and #7 globally. In 2015, the program was ranked #1 in the United States.

This high-achieving university is expanding its recruitment strategy and implementing the CustomViewbook Digital Platform, Recruiter iPad App and ViewbookBlasts. We are thrilled to become part of their strategy and look forward to helping them reach even greater successes.