CVB News

The Right GenZ Equation: Immediacy + Personalization = Recruitment Success









Client data shows that CustomViewbook users are 4.5x more likely to apply and become enrolled than the general population of student prospects.

We’re excited to be at the Super Conference and have you check it out for yourself!

Stop by the CustomViewbook Booth, meet James Horigan, our EVP, and demo the CustomViewbook Digital Platform™, Recruiter App™ for iPad and ViewbookBlasts™. 

You’ll see why CustomViewbook is an easier, more effective way to actively engage student prospects throughout the recruitment funnel.

Looking forward to seeing you in San Antonio!


For Immediate Release: CustomViewbook And Text Request Partner To Provide Higher Ed ‘Mobile-First’ Advantages



Partnership Enables Real-time, Two-Way Communication Between Admissions’ Advisers and Student Prospects 

Chattanooga, TN / [February 14, 2017] – CustomViewbook™ has begun incorporating the texting software, Text Request, into its Digital Viewbook Platform to provide higher education clients the ability

to increase real-time communication with student prospects. The decision is based on research indicating mobile and text as the preferred communication channels of Generation Z, and the need for recruiters to have more personal real-time interaction with high school student prospects.

CustomViewbook’s team of experts has worked closely with admissions departments, and high schoolers, for 20+ years to develop leading digital solutions that provide personalized experiences and drive recruitment success.

“We see our integration with Text Request as another big step towards achieving our mission to help every college prospect find the right college experience for them,” says James Horigan, Executive Vice President of CustomViewbook. “We work hard to provide our higher ed clients with the most valuable data available so they can focus time and resources on best fit prospects. We also know that if you put student prospects in the driver’s seat and give them easy access to the information they need and want, the results are tremendous. Through this integration, students will be able to more quickly and easily communicate with recruiters how they prefer to communicate, which will pay off very well for our clients.”

“We’re excited to integrate with CustomViewbook, said Text Request co-founder and CEO, Brian Elrod. “It’s always exciting to work with an innovative company who’s doing everything in their power to grow and implement best business practices.”

Text Request is an online texting software that gives teams a professional way to manage text conversations. Focusing on real-time, personal communications, Text Request works heavily with higher education offices and service-based businesses across the U.S. and Canada.

“The move to mobile isn’t a fad,” continued Elrod, “It’s a trend that will continue to shift the foundation of the professional world. People are mobile-first. Texting is native to mobile, and it’s the most preferred form of communication in the world! Those who adapt will excel. Those who don’t will fall behind.”

About Text Request

Text Request is an online texting service that makes it easy for your business to manage live, two-way text conversations. Multiple users can login to a shared dashboard, where they can send and receive texts to gain and follow up with leads, schedule and confirm appointments, communicate with employees, encourage customer reviews, improve collections, and more. Those wishing to learn more can visit to view pricing, get a free demo, or sign up and start texting today.

About CustomViewbook

CustomViewbook, a product of Antech Systems, Inc. provides professional grade digital solutions that drive higher education admissions and recruitment goals. For nearly twenty years, our team of web and mobile application experts has been helping higher education clients better engage, target and focus resources on best fit prospects. CustomViewbook digital solutions are SaaS-based and work throughout the recruitment cycle to boost engagement, capture highly-qualified leads and reinvigorate interest. Based out of Chesapeake, Virginia, we have offices in Philadelphia, PA, and Auburn, AL.

For an online demo of the CustomViewbook Digital Platform, Recruiter iPad App, and ViewbookBlasts, please contact Mary Pannullo at  A brief video demo is available at

Contact:  Mary Pannullo
(757) 447-4301

Contact: Brian Elrod
Text Request
(423) 218-0111, ext. 700


New Horizons for The University of Evansville and CustomViewbook!

The University of Evansville is a private Midwestern university that is highly regarded for the depth and diversity of offerings.  Since its inception in 1854, the University has enjoyed a strong relationship with the United Methodist Church, sharing with it a commitment to inclusiveness. Over 2,600 students from 46 countries and 42 states experience a distinctive curriculum that includes a renowned international education program, theatre program, 80 undergraduate majors, 5 graduate programs –  and a robust financial aid package. In fact, 94% of UE’s full-time students receive scholarships and financial aid!

In addition to studying in the city of Evansville, the University’s students can choose to study abroad in England at Harlaxton College, “The British Campus of the University of Evansville.” The study abroad program at the University of Evansville has consistently been rated as one of the best study abroad programs in the nation, ranked #1 in Europe and #7 globally. In 2015, the program was ranked #1 in the United States.

This high-achieving university is expanding its recruitment strategy and implementing the CustomViewbook Digital Platform, Recruiter iPad App and ViewbookBlasts. We are thrilled to become part of their strategy and look forward to helping them reach even greater successes.

Beautiful Savannah State University – A Rich History and A Digital Leap Forward With CustomViewbook.

Established in 1890, Savannah State University is the oldest public historically black college in Georgia and the oldest institution of higher learning in Savannah. The university’s nearly 5,000 students select majors from 27 undergraduate and five graduate programs in three colleges: Liberal Arts and Social Sciences, Business Administration and Sciences and Technology, and the School of Teacher Education. The lush, 201-acre campus sits adjacent to a salt-marsh estuary, minutes away from historic downtown Savannah and the Atlantic Ocean.

Savannah State was quick to see the benefits of the immediacy and personalization that mobile-based CustomViewbook provides student prospects. Wanting to showcase both Savannah State’s superb undergraduate and graduate school offerings, the school has chosen to implement the CustomViewbook platform with multi-instance, as well as the Recruiter iPad App.

Another fantastic new client–lucky us!

We’ve Gone Global. CustomViewbook™ Welcomes New Client, The African Leadership University!


We are thrilled to announce our new client, the African Leadership University. Described as the “Harvard of Africa,” ALU has two fantastic locations – the fast-growing, innovation hub of Kigali, Rwanda and the island paradise of Mauritius.

ALU’s stated mission: Create a more prosperous and peaceful Africa by developing the next generation of ethical and entrepreneurial African leaders. And it’s doing so with forward-thinking, immersive teaching methods and experiences designed by renowned leaders in education.

It didn’t take long for Justin MacDonald, V.P. of Marketing, to see CustomViewbook as part of the plan, “CustomViewbook fits our brand of creating innovative and interactive experiences rather than static or stale presentation of information. And now, we can take this concept early in the awareness and discovery phase of our prospect journey to offer a relevant and unique piece of content ­– while acquiring more prospects with whom we can build relationships via our content and nurture marketing.”

We are so happy to part of this pioneering group and their fast-growing student body. We’re on our way and have begun building out ALU’s CustomViewbook Digital Platform with the Recruiter iPad App!

Can’t wait to show you – soon!

CustomViewbook™ Is Proud To Have Hofstra University Onboard!

“Pride and Purpose” is Hofstra’s motto – and we can see why.

A noted national university, Hofstra holds full accreditation in 19 academic areas, is the largest private college on Long Island, New York, and has 140 undergraduate programs and approximately 150 graduate degree programs.

Hofstra’s CustomViewbook will allow them to effortlessly capture the most highly-qualified student prospect leads available, while providing prospects personalized, dynamic, digital viewbooks, instantly delivered to all of their devices. CustomViewbook will be implementing an enterprise level plan for Hofstra, including multi-campus instances (undergraduate and graduate) and our new service, Content Pre-population, which makes the build out process even simpler for our clients.

These, plus features including the Recruiter iPad App™, and ViewbookBlasts™ – will ease administrative burden, eliminate manual entry, reduce printing costs – and drive Hofstra’s student recruitment and enrollment goals.

We are so pleased to be part of Hofstra’s recruitment strategy, and look forward to sharing the results with you!


Bundle Up! Lakeland College of Alberta, Canada has launched their CustomViewbook!


True to the stereotype, our Canadian clients are super-nice people.
And they’re also really smart. Lakeland College was named one of the top 50 research colleges in Canada.

Now, Lakeland’s recruitment strategy just got a whole lot smarter, too.
We can’t wait to share results with you!

Transform your recruitment strategy with CustomViewbook,
the only digital viewbook that captures and converts highly-qualified leads.

Capture GenZ!

350 Highly-Qualified Prospect Leads in The First 2 Weeks!

Our latest launch is providing the University of Kentucky with tremendous results right out of the gate. We’re really excited for UKY, because this is just the start of how CustomViewbook will transform their recruitment and lead generation.


Please be sure to visit James and me at NACAC, Booth #708.
Try a demo for yourself.  You’re going to love it!



“The Proof Is In The Pudding” – See you at NACAC 2016

We’re not exactly sure what our grandmothers meant, but we think it was—you have to try the “pudding” to know how good it really is. That’s why we’re so excited to see all of you at NACAC in Columbus. We won’t have pudding but we will have the best highly-qualified lead generation tool in higher education—hands down: CustomViewbook™

Check out the ‘proof’ our clients are experiencing with CustomViewbook:

  • Prospect leads generated via CustomViewbook were 4x more likely to apply than those generated by traditional methods.
  • 61% of leads generated via CustomViewbook enrolled compared to 39% of leads generated by traditional methods.
  • CustomViewbook generated over 14,000 highly-qualified leads in just one recruitment cycle.
  • A significant reduction in printing costs paid for CustomViewbook in the first year.

Swing by BOOTH #708 and try some of the “pudding”! There’s a lot more cool stuff and features to check out, like our ViewbookBlasts, Recruiter iPad App and the best swag at NACAC, one of our super soft GenZ t-shirts!

See You Soon!

CustomViewbook launches the UNIVERSITY OF LOUISIANA, MONROE

Thanks Warhawks! We’re Blushing.

We’re truly fortunate to have one of the best account management and implementation teams in the business. From Start to GoLive, our team guides our clients through a process designed for ease, not overwhelm. We aim for you to love, love, love the transformative effect that CustomViewbook will have on your recruitment and lead generation – but to really enjoy the experience, too.


We have had several staff members from our university on this project and Jenna and our CustomViewbook team have been nothing short of amazing. Realizing that time is of the essence, Jenna and her team have appropriately encouraged us when we’ve needed encouragement, and they have been patient with us when we’ve needed them to be patient.

We are incredibly thankful that we chose to work with this company and look forward to our recruitment efforts being that much more efficient and effective with our CustomViewbook.”

Recruitment at University of Louisiana at Monroe