Speaking GenZ: Looking good, hypebeast.

With a GenZ signature mix of confidence and self-awareness, 18-year old actress Yara Shahidi schools Stephen Colbert in youthful lingo. The Blackish and Grown-ish star explains that she recently learned a “hypebeast” collects popular up-and-coming brands for the sake of seeming cool – perhaps in excess. But she’s not throwing shade, just noticing – and “using it as much as possible.”

Curiosity and acceptance are hallmarks of GenZ, and Shahidi makes it clear she’s not passing judgment on the hypebeasts of the world. Giving props to her 14-year old brother’s superior trend awareness and sharing a Grown-ish clip that pokes fun at her college freshman character’s social media-as-self persona, just a few minutes with Shahidi reveals a range of insights into the GenZ experience.

But perhaps the most telling is how Shahidi planned to celebrate her 18th birthday: a voting party. The surge in activism among Generation Z suggests a wave of student prospects focusing on results and holding high expectations for their futures. Far from disengaged, they’re encouraging each other to be part of the solution and make a difference – for the world and for themselves.

Are you meeting student prospects’ demands for self-determination? CustomViewbook can help you meet GenZ expectations for college search content that resonates with their personal needs and desires, putting each prospective student in control of what they explore and how they make contact. Together, we can bypass the hype to create genuine connections between your institution and future students.

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