While their millennial siblings may be the pioneers who blazed trails with mobile phone in hand, GenZ is the first truly mobile native generation. For student prospects who grew up with connected devices within reach, instant access to information at all times is expected, and judgment can be swift. With a lifetime of practice bouncing rapidly from one subject to another, hyper-connected GenZ uses their cell phones for everything from staying in touch with friends to confidently navigating unfamiliar territory – like their futures.
Think about it: more than 80% of your GenZ prospects will be using a smartphone when they first search your school’s website. Nearly the same percentage say the school’s website influences their perception of a school, making their experience at initial inquiry a critically important touch point to compel engagement and give them confidence in your school’s ability to meet their needs.
So, how can higher ed successfully engage GenZ prospects from the start? By helping each mobile native focus on what really matters during their college search. Linked to from your website, CustomViewbook provides a user experience specifically designed with GenZ in mind. As a student prospect creates a digital Viewbook featuring information she chooses herself, she begins exploring how your school fits into her plans and dreams, including academic subjects, campus life, financing, future job prospects and more.
The result is a personalized resource that instantly makes each student prospect feel seen, heard and connected. And because their interests have been captured for your database, and will continue to be updated upon revisits, you’re in a better position to assist their journey.
That’s a hyper-promising way to start finding the right fit for both of you.
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