In recent years, colleges and universities have seen a rise in so-called “stealth applicants” — students who apply to institutions without ever officially appearing in the admissions funnel. These applicants never attend events, open marketing emails, or...
As National College Decision Day on May 1 approaches, colleges and universities are making their final push to convert admitted students and influence last-minute decisions. But in a landscape saturated with generic emails and printed brochures, traditional outreach...
Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices. Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...
