How To Cut Through the Clutter and Grab the Attention of Generation Z
In our recent GenZ Labs User Testing Group, we asked college-bound juniors and seniors, “Do you receive emails from colleges and universities?
Their answers were quite impassioned:
“My inbox is flooded with emails from other colleges. I don’t even look at my emails now. So much clutter.”
“A lot of the email feels like generic information – they are not targeting you. It feels like they copy and paste a template and feels very generic. Eeewww.”
“If the information is not targeted for me – or pertaining to me in any way – it is not important. It’s like, ‘No Thanks,’ You’re just spamming up my email.”
We understand the challenge of actively engage Generation Z students.
Providing opportunity for a simple, immediate exploration of your offerings, with follow-up that is student-interest driven, personalized and authentic – is key.
That is exactly how we designed, and continue to evolve, the CustomViewbook platform. By keeping the end user experience in focus, our clients continue to get outstanding results.
Check it out for yourself! Contact Mary Pannullo to schedule a fast-paced, informative demo of CustomViewbook, including the Recruiter App for iPad and ViewbookBlasts. (firstname.lastname@example.org)