There is nothing that pleases us more than hearing great, positive feedback from our wonderful Clients. We were really excited to hear from Mark Kveton, Assistant Director of Admissions at USC Dornsife, whose team has been getting some powerful results with their CustomViewbook.
“Custom Viewbook has created a new dynamic in how we connect with our prospective students. We’ve seen value in using it in all aspects of the admissions cycle, and we continue to think of new ways to get the word out about this resource. It has created a “buzz” during on and off campus presentations. The curiosity it sparks with students, parents, and even counselors enhances our ability to provide personal engagement with our educational community.”
“We are doing some ViewbookBlasts email campaigns this month and are really pleased with these targeted campaigns. Our recent campaign to admitted students resulted in almost instantaneous engagement. 100 out of 400 students opened and clicked thru within the first 2 hours; 200 students within 24 hours!”
ViewbookBlasts Email Campaign:
- Over 400 Admitted potential First Year / Merit Scholarship Candidates
- Broken out over 8 categories based on Academic areas & majors
- Within 2 hours of sending out, we have seen over 100 Click thru’s (25%)
- 200 within 24 hours! (50% Click thru rate in 24 hours)
Mark was willing to share a bit of how they have been able to achieve that kind of engagement, “We get students excited about CustomViewbook during our presentations and in conversations with students. They’re really interested in this resource and are looking forward to making their own by the time they get the email from us – even before they go to our website.”
Mark and his team are full steam ahead, using insights from their dashboard when presenting Academic and Campus/Student Life topics of interest to students; using the Multi-Source URL links to track specific campaigns; and directing students to edit their CustomViewbook as many times as they like.
Fun Fact: “We had one student return to their CustomViewbook 26 times. We’ll see if he becomes enrolled!”
We would love to show you how the CustomViewbook online experience, ViewbookBlasts, the Recruiter App for iPad adds up to high impact student engagement – and outstanding results for our Admissions and Recruitment clients. Contact Mary.Pannullo@CustomViewbook.com to schedule an informative demo!