When it comes to statistics, our client at SUNY Buffalo State College does not mess around.
Dave Loreto, Director of Undergraduate Admissions, has presented nationally on CRM technology, predictive analytics and international student recruitment. He has also coauthored a research publication in Strategic Enrollment Management Quarterly on the use of predictive modeling and CRM technology in admissions recruitment planning. So, when we hear some really cool results from Dave – we are elated!
“We have used our CustomViewbook in ViewbookBlast campaigns to accepted students; in calls-to-action on our website; and in lead nurturing email campaigns. Each type of campaign has contributed positively to yield, with those students who found CustomViewbook organically indicating the greatest interest and engagement. Regardless of the source, we see any interaction with the CustomViewbook as a statistically significant positive enrollment indicator.”
Total Yield for Fall and Spring (18/19):
- Unique CVB users | ViewbookBlast: 82% Increase in Deposit Rate
- Unique CVB Users | Website: 102% Increase in Deposit Rate
- Unique CVB Users | Lead Nurturing Campaigns: 123% Increase in Deposit Rate
Thank you for sharing some great news, Dave!
Want to know more about how we can help you capture, engage and convert prospective students?
Contact Mary Pannullo for an informative and fun demo and learn how the CustomViewbook platform including the Recruiter App™ for iPad, ViewbookBlast™ and CRM YouBlast™ tools can help you meet your recruitment goals!