CVB Blog
The Post-May 1st Post-Mortem: Use Your Yield Data Well
The passing of the May 1 National Decision Day traditionally signals a moment of transition in the enrollment office. While there is a natural inclination to exhale after the intensity of the spring yield season…
Top 5 Mistakes Colleges Make in Digital Recruitment—and How to Fix Them
As the competitive landscape of higher education enrollment is increasingly data-driven, the margin for error in digital recruitment has narrowed significantly. Institutional success is no longer tied…
CustomViewbook offers a way forward for struggling small colleges
The higher education market is going through a sea change, but time is truly running out for a whole sector of it. Recent reports suggest…
Reclaiming the Narrative: Higher Education Marketing in the Age of AI-Generated Search
The landscape of student recruitment is facing a fundamental shift in how information is mediated. A recent survey by EAB has confirmed a trend that many enrollment leaders…
Using Engagement Data to Refine Your Admissions Funnel
In the traditional enrollment funnel, progress is often measured through binary milestones: an inquiry form is submitted, an application is started, or a deposit is paid. While these metrics are essential for reporting, they offer limited insight into the…
The Hybrid Campus Visit: Bridging the Gap Between Physical Tours and Digital Engagement
The campus visit remains the most influential factor in a student’s decision-making process. It provides the essential “vibe check” that no digital interface can fully replicate. However, relying solely on a physical walking tour often results in a missed opportunity…
How Automation and Personalization Can Work Together in Higher Education Marketing
In higher education marketing, automation and personalization are often discussed as opposing forces. Automation is associated with scale, efficiency, and repeatability. Personalization is associated with relevance, nuance, and human connection. In practice, effective…
Why Traditional Viewbooks No Longer Deliver ROI
For decades, the print viewbook was a cornerstone of college admissions marketing. It served as an institution’s primary storytelling vehicle and a tangible symbol of brand, aspiration, and academic promise. But the environment in which those viewbooks were effective…
Beyond the Form Fill: Why Voluntary Customization is the New Standard for Student Engagement
As enrollment leaders, we are all chasing the same thing: high-intent engagement. We invest thousands of hours into “the content”—the viewbooks, the emails, the landing pages. But a recurring challenge remains: how do we present this information so it’s actually…
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