CVB Blog

By focusing on the real-world context of adult learners, addressing the core needs of corporate partners, and utilizing proactive digital tools like CustomViewbook, you can build…

“Summer melt”—the phenomenon where deposited students drop off before move-in day—consistently claims anywhere from 10% to 20% of an incoming class. Why does this happen? Often…

Prospective students—especially Gen Z and Gen Alpha—are increasingly bypassing traditional search engines. Instead, they are turning to AI-powered discovery engines like ChatGPT, Perplexity, and Google’s Gemini-powered AI Overviews…

We’ve already explored how AI-powered search is changing how prospective students find higher education options and decide which to pursue. Attention spans have halved again and many…

For many admissions teams, the return of the fall travel season brings a mix of excitement and exhaustion. It’s the time of year when counselors become “road warriors,”…

The most effective enrollment leaders know that “summer” in higher education is a golden opportunity to work on your marketing infrastructure. Before the fall recruitment surge begins…

For decades, enrollment management has relied on predictive modeling to forecast class size and shape. Engagement scoring (or intent-based scoring) flips the script. Instead of looking…

Here’s what we learned from this survey of how colleges and universities are gathering data on their prospective students. Digital methods are leading recruitment gathering…

The enrollment journey for adult and graduate learners follows a unique path, often diverging from the traditional, high-school-based recruitment cycle. Unlike traditional undergraduates, adult learners are typically…