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Student Insights

We asked GenZ about the college search experience.

YOUR FUTURE STUDENTS

SHARE THEIR THOUGHTS

Pragmatic, tech-savvy, and uncompromising, Generation Z holds unique views on higher education. To better understand how they search for colleges and universities, what information matters, and who influences their decisions, CustomViewbook® went straight to the source. We discovered that high school juniors and seniors are eager to share what they expect, what wins them over, and what turns them away.

“I went from hours of frustration trying to find what I needed on a university’s website to seconds getting the information that I wanted. Thank you for making this easy!”

– Tré, High School Senior

““We are really happy with the level of enthusiasm we’ve seen to date. Students are telling us what interests them the most, which is a great setup for more meaningful dialogue with advisors. We’re incorporating CustomViewBook into our social media outreach as well.””

– Jannie Kirby, UIC LAS Director of Communications and Marketing

student Insight report

what generation z really thinks about college search

CustomViewbook’s GenZ Labs invites high school students to share their thoughts on college search. Using their own smartphones and laptops, college-bound juniors and seniors are asked to look into a few higher ed options and create personalized CustomViewbooks. During open conversation and user testing, their candid observations about the college search experience – and CustomViewbook – are revealing.