How It Works
CAPTURE THE MOST HIGHLY QUALIFIED LEADS
CustomViewbook® prospects are 4.5X more likely to apply & enroll.
Create Instant Engagement
“100 out of 400 students opened and clicked through within the first two hours, 200 students within 24 hours.”Mark Kveton Assistant Director of Admissions, USC Dornsife
“We see any interaction with the CustomViewbook® as a statistically significant positive enrollment indicator.” Dave Loreto Director of Undergraduate Admissions, Buffalo State
Add Valuable Leads to Your CRM
30% of prospect leads captured were new to the Rutgers prospect database, including a high percentage of out-of-state and international students. Rutgers University Case Study
Improve Open & Click-Through Rates
“We are using CRM YouBlast® early in the recruitment funnel and are really pleased with the engagement rates we are seeing, with unique open rates at 39.6% and unique click rates at 9.2%.” Prairie Smallwood Content Marketing Specialist, Colorado State University
Reduce Print Costs
“CustomViewbook® has helped Rutgers increase applications and student enrollment – and has also played a significant role in reducing print costs.” Jennifer Hollis Assistant Director, Marketing Communications, Rutgers-New Brunswick
The digital student recruitment solution that gets results.
CustomViewbook® improves college recruitment strategies by capturing and converting highly qualified leads, bringing your campus, offerings and value to life, and delivering key data to your Admissions CRM.
Capture student interests, hold their attention and inspire action.
CustomViewbook gives prospective students instant access to the exact information they seek, creating substantial profiles for your admissions team along the way. All in a self-guided, interactive rich media experience that keeps students engaged throughout the student recruitment cycle.
Help students discover how your institution fits their needs and supports them on their path to success - even in uncertain times.
Online or on-campus, undergrad or graduate, international or non-traditional. Whatever the focus of your recruitment marketing strategy, we work with you to design and develop your CustomViewbook, which:
- Reflects your school’s branding and messaging and includes Welcome, Academics, Student Life, and Next Steps sections.
- Can use filters to showcase content for specialized audiences or multiple campuses.
- Features informative, inspiring and updatable content, like job outcomes, quick facts, videos, virtual tours, Admissions contacts, financial aid and scholarships, and application links.
- Integrates with your recruitment marketing, and can be accessed online via your website, email campaigns, digital and print marketing, and social media channels.
In seconds, students can generate and dive into their own digital viewbooks.
With nothing to download and no lengthy forms to fill out, each prospective student can use their smartphone, tablet or laptop to instantly start exploring their own personalized digital viewbook. Students can revisit and edit their CustomViewbook selections as many times as they like, with new content updating instantly. As they find their focus, students take next steps to share with parents, and connect with Admissions.
You gain highly qualified leads and valuable insights.
With each viewbook created, the CustomViewbook platform captures data about prospective students and their interests, enabling you to:
- View student profiles via the CustomViewbook Dashboard.
- Focus on best-fit prospects and plan meaningful follow-up.
- Spot engagement trends and follow activity metrics.
- Automate lead delivery to your CRM. We are a Slate Preferred Partner.
- Use multi-source URLs to track campaign performance.
Powerful Engagement Tools
nurture and boost student engagement throughout the Admissions cycle.
ViewbookBlast® and CRM YouBlast® allow you to send personalized CustomViewbook links to thousands of leads at once, or as part of follow-up to one student.
- Keep it real. No more generic cut and paste. Cut through the clutter and the spam with email content that’s relevant to the student.
- Send tailor-made content based on inquiry’s interests, and the information you most want them to know.
- Improve performance including higher open and click-through rates.
- Reduce summer melt with sustained engagement.
- Create highly effective yield campaigns and move admitted students to enrolled.
- Integrate back into your admissions CRM.
Recruiter App® for iPad
captures leads everywhere you go.
Eliminate inquiry cards, manual entry and any lag time in student fulfillment.
- Make recruitment fairs and events more engaging and productive.
- Use at your visitor center as kiosks or during student tours to capture leads on the fly.
- Recruiter App works with or without wifi. Data syncs when you’re ready, making it possible to use offline when necessary.
- Capture student data, and track the recruiter and event data, too.
Text Integration creates a direct and immediate connection.
With SMS integration, CustomViewbook makes it easy to send students their personalized viewbooks via text message – often the preferred means of contact for response and follow-up with prospective students.