Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’
1. Subject lines matter! This is where your email is judged for its worthiness. Be concise, personal, natural, and relevant to the prospect. Keep spam filters happy by avoiding all caps, excessive punctuation, and spam flag-words and phrases (free, act now, guaranteed, be amazed, etc.). Make it personal, direct and compelling: “Hey, Kelly – your CustomViewbook is ready!”
2. Make the message personal and clear. Simple, visually interesting content will achieve high click-through rates. Generic, cut-and-pasted sales content is a big a turn-off, as are too many links and words. Focus on the prospect’s interests, speak to them by name, include one clear call to action, and tell students what’s in it for them!
3. Be efficient. These digital natives move quickly across multiple devices and media (email, websites, socials, texts, chatbots, IM) in one day. They are turned off by repetitive messaging, so make sure yours is varied and be sure students aren’t receiving duplicate emails.
4. Let them unsubscribe. Offer a link to opt out of future emails and honor unsubscribe requests within 10 days – it’s a good practice that will keep you compliant with the Federal CAN-SPAM Act.
5. Test your emails to ensure deliverability. There are various tools to help you pull a report on how email providers view your IP address, and ensure deliverability. Knowing where you stand will help you focus on what needs to be improved.
Having the most highly qualified leads available is the foundation for creating the most compelling, and spam-proof, communications. CustomViewbook can help with that!
