Enrollment marketing professionals know that standard practices only go so far. A simple “request for information” form might capture contact details, but it rarely reveals what truly drives a student’s decision-making. To achieve more, colleges and universities need to go beyond the basics by collecting and acting on high-quality data. Viewbook analytics offer a clear, accessible way to understand student interests, provide admissions teams with certainty about intent, and equip marketing and enrollment staff with the insights needed to make outreach more precise, timely, and effective.
Clear, Accessible Data
Effective recruitment starts with having the right information in the right hands. Viewbook analytics are designed to be clear and actionable, making it easy for admissions staff and marketers to understand what matters to each student. By integrating seamlessly with enrollment CRMs, institutions can use these insights in their existing workflows. With secure data integration, institutions can trust that sensitive information is handled responsibly. CustomViewbook also ensures compatibility with one of higher education’s most widely used systems, Slate, supported by a dedicated team that helps institutions get the most out of the platform.
Precise Marketing to Qualified Leads
When you know what a student is most interested in, your outreach becomes more targeted and effective. Viewbook analytics highlight which academic programs, extracurriculars, and campus features resonate with prospective students, allowing admissions counselors and marketers to tailor follow-up communications. This precision ensures that students receive content that speaks directly to their goals and interests, improving engagement and increasing the likelihood of conversion.
Spotting Trends Across Student Interest
Beyond individual insights, aggregated viewbook data reveals broader patterns. Institutions can see which programs are gaining traction, which student life opportunities spark curiosity, and what questions are consistently top of mind. These trends allow marketing teams to shape campaigns that anticipate student interests and communicate the right messages to the right audiences. For example, students focused on academics may need deeper program-specific information, while others might want more details about community, housing, or campus activities.
Expanding Engagement with Parent Data
Parents are often key decision-makers in the college search process. CustomViewbook includes a secondary email field in the CVB Wizard, so that institutions can collect parent contact information alongside the student’s. This opens the door to direct communication with families, ensuring parents receive the information that matters most to their students. Providing clear, relevant updates builds trust with families and supports the overall decision-making process, giving the institution another touchpoint for building strong connections.
Turning Insights into Action
At its best, data is not just collected—it is acted upon. Viewbook analytics help institutions transform raw engagement into smarter, more personalized admissions outreach. From integrating with CRMs and supporting secure workflows to refining messaging and strengthening parent engagement, the insights gained create a powerful foundation for recruiting success. By leveraging these tools, colleges can spend their budgets more effectively, connect more authentically, and ultimately enroll students who are more likely to thrive.
