Just like the race to give and get prospects’ information was counted in single clicks and a matter of seconds, we’ve finally arrived at zero. “Zero-click” search can inadvertently give people the wrong information. Now, it’s more established than a fad – it’s shaping how the decision starts, and the institutions who act on that fact will win.
CustomViewbook has been a personalized alternative on the Internet since well before this issue. Now, we’re doing more to keep CustomViewbook working for you in the AI era – and making sure you’re able to use CVB’s advantages as AI impacts the higher education search process.
CustomViewbook retains authenticity and individuality for prospects.
The rise of AI-powered college search is a sound argument for the importance of CustomViewbook. Gen Z may have come and gone as the lodestar of higher education, but their focus on authenticity remains among their younger siblings in Gen Alpha. CustomViewbook is the “anti-AI,” using personalized content to give prospects an authentic experience within moments. As AI results land between contrived and nonsensical, CustomViewbook is as real as the Internet gets.
We’re making the benefits of CVB clear to AI as well as humans.
Now that we know how much AI is affecting search, we are making it easier for all search types to understand what CustomViewbook is. A big move there is adding ‘Purpose’ pages to each CustomViewbook wizard so all search aids can understand what it is and how it can help prospective students.
AI is still less than optimal at scanning code and dynamic elements, so it won’t scan content in CustomViewbook. More importantly, we must make its role as a tool in the search process clear to AI so it’s understood why it should be offered as a next step in it. It may even shorten the time it takes users to find and start using your CustomViewbook.
New schema points the way to the CVB Wizard from different locations.
CustomViewbook is deepening its identity online as a tool with a specific purpose in higher education search. Our homepage, customviewbook.com, has new schema to this effect, and we’ve added a listing from the site to all live instances. This solidifies the connection between the site, your institution, and your CVB Wizard.
This all serves to make the Wizard the first step for someone searching directly or indirectly for your institution. When their first step is to create a CustomViewbook, they become more informed and admissions offices get more follow-up data in a shorter period of time.
Conclusion:
The Internet is a place for humans. It is organized to support human thought and its assets still serve human users. CustomViewbook is a true and tested way to bring that back to prospects with glazed-over eyes after too long on similar sites.
Its role as a tool is now clearer to the non-human users of the Internet, and zero-click searches involving CustomViewbook are likely to be more accurate than other tools that are not as clear to AI-enable search engines. We have never been about raising numbers for show – CustomViewbook is all about qualified leads and verified experiences – and we’re continuing our tradition of adapting these values to the age of AI.
