With the overwhelming amount of research indicating that texting is the preferred communication channel of Generation Z, our decision to integrate the Mongoose SMS platform into the Digital Viewbook platform was an easy one to make. Not only do students want to text, but our higher education clients also want to increase real-time communication with student prospects. It’s a win-win situation.
“Texting has allowed us to reach students on a regular basis,” says Robert Wyant, Director of Undergraduate Admissions from The College at Brockport who has implemented both CustomViewbook and Mongoose. “The engagement has allowed us to answer student/parent questions in real-time in an environment that a prospective student may be more comfortable interacting in. Mongoose has been very user-friendly; so much so that we created an account for all of our traveling advisors, which has worked well thus far.”
Our partnership with Mongoose provides our clients with an immediate ability to send CustomViewbooks via text – and we’re thrilled that the communication doesn’t have to stop there. With Mongoose, students can get instant gratification on their questions/concerns, and clients will be able to have meaningful conversations with these students beyond the application/enrollment process and throughout their entire student-to-alum experience.