CVB Blog

Unmasking “Stealth Applicants”: How Digital Viewbooks Encourage Student Interaction

In recent years, colleges and universities have seen a rise in so-called "stealth applicants" — students who apply to institutions without ever officially appearing in the admissions funnel. These applicants never attend events, open marketing emails, or request...

Beyond the Brochure: Why Digital Viewbooks Are the Future of Enrollment Marketing

As National College Decision Day on May 1 approaches, colleges and universities are making their final push to convert admitted students and influence last-minute decisions. But in a landscape saturated with generic emails and printed brochures, traditional outreach...

Engaging Parents with CVB

Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices. Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...

Inspiration from Across the Globe

The Alice Smith School's CustomViewbook Wins a Brilliance Award. We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School...

A Message From The CustomViewbook Team

Mar 16, 2020

On behalf of all of us at CustomViewbook, we hope this message finds you safe and well. As we all do our part to inhibit the spread of Coronavirus (COVID-19) in our communities and campuses, we want to be of help to Higher Education in any way we can. We are grateful...

Colorado State University and CustomViewbook: When Client Insight Meets Student Needs, An Engagement Innovation is Born!

Feb 7, 2020

CRM YouBlast: The Power of Personalized CustomViewbooks, Automated From Your CRM! Noting that prospective first year students often indicate a diverse set of academic and student life interests, our Colorado State University client asked us: Is there a way to provide...

5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

Jan 22, 2020

Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...

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