CVB Blog

Beyond the Brochure: Why Digital Viewbooks Are the Future of Enrollment Marketing

As National College Decision Day on May 1 approaches, colleges and universities are making their final push to convert admitted students and influence last-minute decisions. But in a landscape saturated with generic emails and printed brochures, traditional outreach...

Engaging Parents with CVB

Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices. Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...

Inspiration from Across the Globe

The Alice Smith School's CustomViewbook Wins a Brilliance Award. We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School...

“A Statistically Significant Positive Enrollment Indicator”

When it comes to statistics, our client at SUNY Buffalo State College does not mess around. Dave Loreto, Director of Undergraduate Admissions, has presented nationally on CRM technology, predictive analytics and international student recruitment. He has also...

Colorado State University and CustomViewbook: When Client Insight Meets Student Needs, An Engagement Innovation is Born!

Feb 7, 2020

CRM YouBlast: The Power of Personalized CustomViewbooks, Automated From Your CRM! Noting that prospective first year students often indicate a diverse set of academic and student life interests, our Colorado State University client asked us: Is there a way to provide...

5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

Jan 22, 2020

Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...

Next Entries »

Ready to Learn More?

We’d love to spend a few minutes sharing how we can help you increase enrollment. Just provide some contact info and one of our team members will reach out to schedule a brief demo.