CVB Blog
Personalization in Student Recruitment: Why One-Size-Fits-All Marketing No Longer Works
In the evolving world of higher education recruitment and enrollment, colleges and universities can no longer rely on broad messaging and mass marketing tactics. Today’s prospective students expect more. They want to be seen, heard, and understood as individuals—not…
Unmasking “Stealth Applicants”: How Digital Viewbooks Encourage Student Interaction
In recent years, colleges and universities have seen a rise in so-called “stealth applicants” — students who apply to institutions without ever officially appearing in the admissions funnel. These applicants never attend events, open marketing emails, or request…
Beyond the Brochure: Why Digital Viewbooks Are the Future of Enrollment Marketing
As National College Decision Day on May 1 approaches, colleges and universities are making their final push to convert admitted students and influence last-minute decisions. But in a landscape saturated with generic emails and printed brochures, traditional outreach…
Engaging Parents with CVB
Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices. Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...
Inspiration from Across the Globe
The Alice Smith School's CustomViewbook Wins a Brilliance Award. We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School...
“A Statistically Significant Positive Enrollment Indicator”
When it comes to statistics, our client at SUNY Buffalo State College does not mess around. Dave Loreto, Director of Undergraduate Admissions, has presented nationally on CRM technology, predictive analytics and international student recruitment. He has also...
Keiser University’s West Palm Campus Joins Us
CustomViewbook is ready to soak up some rays and help Keiser University increase its number of leads. We're working with their admission Director, Jeff, to create a digital viewbook that will be their primary recruitment piece.
CustomViewbook Is Mobile. Students Are Mobile. Are You?
Since its beginning, CustomViewbook has been dedicated to creating a mobile, responsive and interactive way for prospective students to interact with colleges and universities. A study by OmniUpdate shows that, “Mobile use is growing, and 43 percent of prospective...
Can GenZ Save the Humanities?
They’re activists at heart. But can GenZ students save The Humanities? The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social...
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