CVB Blog

The “Always-On” Funnel: Optimize for Adult Learners

The enrollment journey for adult and graduate learners follows a unique path, often diverging from the traditional, high-school-based recruitment cycle. Unlike traditional undergraduates, adult learners are typically…

The Post-May 1st Post-Mortem: Use Your Yield Data Well

The passing of the May 1 National Decision Day traditionally signals a moment of transition in the enrollment office. While there is a natural inclination to exhale after the intensity of the spring yield season…

Top 5 Mistakes Colleges Make in Digital Recruitment—and How to Fix Them

As the competitive landscape of higher education enrollment is increasingly data-driven, the margin for error in digital recruitment has narrowed significantly. Institutional success is no longer tied…

CustomViewbook offers a way forward for struggling small colleges

The higher education market is going through a sea change, but time is truly running out for a whole sector of it. Recent reports suggest…

Keiser University’s West Palm Campus Joins Us

Keiser University’s West Palm Campus Joins Us

CustomViewbook is ready to soak up some rays and help Keiser University increase its number of leads. We're working with their admission Director, Jeff, to create a digital viewbook that will be their primary recruitment piece. 

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CustomViewbook Is Mobile. Students Are Mobile. Are You?

CustomViewbook Is Mobile. Students Are Mobile. Are You?

Since its beginning, CustomViewbook has been dedicated to creating a mobile, responsive and interactive way for prospective students to interact with colleges and universities. A study by OmniUpdate shows that, “Mobile use is growing, and 43 percent of prospective...

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Can GenZ Save the Humanities?

Can GenZ Save the Humanities?

They’re activists at heart. But can GenZ students save The Humanities? The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social...

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Higher Education Student Recruitment Strategies

Higher Education Student Recruitment Strategies

Help Prospective Students Overcome Fears with Authentic, Personalized Communication. If every crisis is an opportunity, our friends and clients in Higher Ed Admissions and Enrollment Management have been tasked with being alchemists, working to spin recruitment gold...

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Holiday Gratitude List …

This past year at CustomViewbook has been one of continued growth, collaboration and innovation. We are grateful for so much! Our clients’ success. Working with the best Higher Ed clients on the planet has been an honor and a pleasure. We love hearing about their...

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CustomViewbook And Mongoose Are Partnering!

CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students - and recruiters. With the overwhelming amount of research indicating that texting is the preferred communication...

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Freeze Out Summer Melt

Freeze Out Summer Melt

Engage Students and Families with Virtual and Digital Tools. The dreaded phenomenon of summer melt: three months that feel like a year for college admissions and enrollment management. Each year, 10% to 40% of students, accepted and deposited in the spring, drop off...

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