CVB Blog
Interpreting Intent Signals: Use Research to Drive Action
By layering behavioral “intent signals” over your existing CRM data, enrollment teams can pinpoint exactly where to deploy their human resources for the greatest emotional and logistical impact…
Marketing to Corporate Partners: How to Align with Employer Benefits for Adult and Graduate Enrollment
By focusing on the real-world context of adult learners, addressing the core needs of corporate partners, and utilizing proactive digital tools like CustomViewbook, you can build…
The Summer Melt Safety Net: How to Keep Deposited Students Engaged and Excited
“Summer melt”—the phenomenon where deposited students drop off before move-in day—consistently claims anywhere from 10% to 20% of an incoming class. Why does this happen? Often…
Navigating the AI Search Pivot: Adapting to New Discovery
Prospective students—especially Gen Z and Gen Alpha—are increasingly bypassing traditional search engines. Instead, they are turning to AI-powered discovery engines like ChatGPT, Perplexity, and Google’s Gemini-powered AI Overviews…
CustomViewbook and AI-Enabled Higher Education Search
We’ve already explored how AI-powered search is changing how prospective students find higher education options and decide which to pursue. Attention spans have halved again and many…
Empowering the Modern Counselor: Simplify the Travel Season
For many admissions teams, the return of the fall travel season brings a mix of excitement and exhaustion. It’s the time of year when counselors become “road warriors,”…
The Summer Infrastructure Audit: Refresh Your Assets
The most effective enrollment leaders know that “summer” in higher education is a golden opportunity to work on your marketing infrastructure. Before the fall recruitment surge begins…
Predictive vs. Engagement Scoring: Identify Real Intent
For decades, enrollment management has relied on predictive modeling to forecast class size and shape. Engagement scoring (or intent-based scoring) flips the script. Instead of looking…
CustomViewbook and In-Person Recruitment: The Best Solution for Schools and Leads
Here’s what we learned from this survey of how colleges and universities are gathering data on their prospective students. Digital methods are leading recruitment gathering…
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