The fall travel season is a defining period for institutional recruitment. For weeks at a time, admission counselors transition into road warriors, traversing high school gymnasiums, regional college fairs, and community events to introduce their university to...
As enrollment teams continuously refine their recruitment strategies, a massive demographic shift is already underway. While Generation Z currently makes up the bulk of the traditional undergraduate applicant pool, the oldest members of Generation Alpha (born between...
Purchased name lists have long served as a foundational component of top-of-funnel higher education recruitment. Acquiring student profiles through standardized test takers and search services provides enrollment teams with essential geographic and demographic reach....
As late summer transitions into early fall, high school seniors across the country initiate their college search in earnest. Inboxes overflow with introductory communications, physical mailboxes fill with printed brochures, and admissions representatives begin high...
Modern admissions teams work at an incredible pace. Every day, your counselors are managing numerous digital touchpoints, executing complex communication streams, and tirelessly building relationships to shape your incoming class. Your CRM is already capturing a...
