Modern admissions teams work at an incredible pace. Every day, your counselors are managing numerous digital touchpoints, executing complex communication streams, and tirelessly building relationships to shape your incoming class. Your CRM is already capturing a...
Higher education enrollment marketing often follows a direct-to-consumer (B2C) model. We market directly to individual high school seniors, transfer students, or working adults searching for graduate degrees. However, a highly effective and deeply inclusive...
The deposit is in, the housing application is submitted, and the high school graduation photos have been posted. For many enrollment offices, this feels like the finish line. But experienced enrollment leaders know that the period between May 1st and the first day of...
For nearly two decades, Search Engine Optimization (SEO) in higher education has followed a predictable playbook: write keyword-rich academic pages, clean up your meta descriptions, and build backlinks to ensure your institution ranks on the first page of Google. But...
We’ve already explored how artificial intelligence-powered search is changing how prospective students find higher education options and decide which to pursue. Attention spans have halved again and many first answers to questions asked on search engines are...
