The “Always-On” Funnel: Optimize for Adult Learners

The “Always-On” Funnel: Optimize for Adult Learners

The enrollment journey for adult and graduate learners follows a unique path, often diverging from the traditional, high-school-based recruitment cycle. Unlike traditional undergraduates, adult learners are typically prompted to apply to a program by specific life...
The Post-May 1st Post-Mortem: Use Your Yield Data Well

The Post-May 1st Post-Mortem: Use Your Yield Data Well

The passing of the May 1 National Decision Day traditionally signals a moment of transition in the enrollment office. While there is a natural inclination to exhale after the intensity of the spring yield season, for forward-thinking enrollment leaders, this is...
CustomViewbook offers a way forward for struggling small colleges

CustomViewbook offers a way forward for struggling small colleges

The higher education market is going through a sea change, but time is truly running out for a whole sector of it. Recent reports suggest that more than a quarter of the 1700 private four-year colleges and universities in the U.S. may have less than a decade before...