Inspiration from Across the Globe

Inspiration from Across the Globe

The Alice Smith School’s CustomViewbook Wins a Brilliance Award.  We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED...
Higher Education Student Recruitment Strategies

Higher Education Student Recruitment Strategies

Help Prospective Students Overcome Fears with Authentic, Personalized Communication.  If every crisis is an opportunity, our friends and clients in Higher Ed Admissions and Enrollment Management have been tasked with being alchemists, working to spin recruitment gold...
Freeze Out Summer Melt

Freeze Out Summer Melt

Engage Students and Families with Virtual and Digital Tools.  The dreaded phenomenon of summer melt: three months that feel like a year for college admissions and enrollment management. Each year, 10% to 40% of students, accepted and deposited in the spring, drop off...

Connecting With Students In A Digital-First World

Just as colleges and universities swiftly implemented new ways to provide academic continuity for enrolled students during the COVID-19 pandemic this spring, higher ed admissions offices have found themselves mastering new skills as well. Constantly changing...

Colorado State University and CustomViewbook

When Client Insight Meets Student Needs, Engagement Innovation is Born!  CRM YouBlast: The Power of Personalized CustomViewbooks, Automated From Your CRM Noting that prospective first year students often indicate a diverse set of academic and student life interests,...
The College of Liberal Arts and Sciences at UIC

The College of Liberal Arts and Sciences at UIC

Creativity Drives Student Engagement.  When Jannie Kirby accepted her post as Director of Communications and Marketing at the College of Liberal Arts and Sciences at the University of Illinois Chicago (UIC LAS), she set out to support the recruitment team by adding a...