Higher education enrollment marketing often follows a direct-to-consumer (B2C) model. We market directly to individual high school seniors, transfer students, or working adults searching for graduate degrees. However, a highly effective and deeply inclusive...
The deposit is in, the housing application is submitted, and the high school graduation photos have been posted. For many enrollment offices, this feels like the finish line. But experienced enrollment leaders know that the period between May 1st and the first day of...
For nearly two decades, Search Engine Optimization (SEO) in higher education has followed a predictable playbook: write keyword-rich academic pages, clean up your meta descriptions, and build backlinks to ensure your institution ranks on the first page of Google. But...
We’ve already explored how artificial intelligence-powered search is changing how prospective students find higher education options and decide which to pursue. Attention spans have halved again and many first answers to questions asked on search engines are...
For many admissions teams, the return of the fall travel season brings a mix of excitement and exhaustion. It’s the time of year when counselors become “road warriors,” spending countless hours in transit, navigating crowded high school gymnasiums, and...
For many enrollment teams, the weeks immediately following May 1st offer a rare, fleeting sense of relief. The yield season has concluded, the deposit numbers are (mostly) finalized, and the frantic pace of the spring has subsided. The most effective enrollment...
