The landscape of student recruitment is facing a fundamental shift in how information is mediated. A recent survey by EAB has confirmed a trend that many enrollment leaders have long suspected: prospective students are increasingly outsourcing their initial...
In the traditional enrollment funnel, progress is often measured through binary milestones: an inquiry form is submitted, an application is started, or a deposit is paid. While these metrics are essential for reporting, they offer limited insight into the...
The campus visit remains the most influential factor in a student’s decision-making process. It provides the essential “vibe check” that no digital interface can fully replicate. However, relying solely on a physical walking tour often results in a missed...
In higher education marketing, automation and personalization are often discussed as opposing forces. Automation is associated with scale, efficiency, and repeatability. Personalization is associated with relevance, nuance, and human connection. In practice, effective...
For decades, the print viewbook was a cornerstone of college admissions marketing. It served as an institution’s primary storytelling vehicle and a tangible symbol of brand, aspiration, and academic promise. But the environment in which those viewbooks were effective...
As enrollment leaders, we are all chasing the same thing: high-intent engagement. We invest thousands of hours into “the content”—the viewbooks, the emails, the landing pages. But a recurring challenge remains: how do we present this information so it’s...
