As enrollment teams continuously refine their recruitment strategies, a massive demographic shift is already underway. While Generation Z currently makes up the bulk of the traditional undergraduate applicant pool, the oldest members of Generation Alpha (born between...
Purchased name lists have long served as a foundational component of top-of-funnel higher education recruitment. Acquiring student profiles through standardized test takers and search services provides enrollment teams with essential geographic and demographic reach....
As late summer transitions into early fall, high school seniors across the country initiate their college search in earnest. Inboxes overflow with introductory communications, physical mailboxes fill with printed brochures, and admissions representatives begin high...
Modern admissions teams work at an incredible pace. Every day, your counselors are managing numerous digital touchpoints, executing complex communication streams, and tirelessly building relationships to shape your incoming class. Your CRM is already capturing a...
Higher education enrollment marketing often follows a direct-to-consumer (B2C) model. We market directly to individual high school seniors, transfer students, or working adults searching for graduate degrees. However, a highly effective and deeply inclusive...
The deposit is in, the housing application is submitted, and the high school graduation photos have been posted. For many enrollment offices, this feels like the finish line. But experienced enrollment leaders know that the period between May 1st and the first day of...
