Student Recruitment Strategies

Inspiration From Across The Globe. The Alice Smith School’s CustomViewbook Wins a Brilliance Award.

We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School Marketers’ Annual Brilliance Awards, sponsored by miXed digital EDU.
(Brilliant ideas and brain food for private school marketing worldwide).

Alice Smith’s captivating CustomViewbook earned a Bronze Award in the category ‘Out of the Box’, with some wonderful comments from judges, and from our esteemed client.

“In a year in which many schools were closed, this feels like a personalized visit . . .”

” . . . it resonates with the next generation of prospective families. Where this approach shines is in the displaying of what the viewer wants to know about the school, not what the school wants the viewer to know. Really smart.”

The team at The Alice Smith School utilizes vibrant images and clear messaging – the perfect recipe for an effective, award-winning and captivating CustomViewbook.

“When the pandemic hit and we could no longer provide in person events and tours the CustomViewbook became a significant feature in our enrollment campaigns being used both in outbound advertising and lead nurturing but also by our Admissions team who provide bespoke viewbook links to families based on the information they have shared with us. The system is easy to use and update and the time invested in providing the depth of information for each family’s individual needs has been incredibly worthwhile.” – Andrea Grassby, Director of Marketing and Admissions

Bravo to Andrea, Karen and the Alice Smith team!

You can check out their CustomViewbook and more about the awards here.