Just as colleges and universities swiftly implemented new ways to provide academic continuity for enrolled students during the COVID-19 pandemic this spring, higher ed admissions offices have found themselves mastering new skills as well. Constantly changing messaging, remote recruiting and virtual events – online student recruitment? You are already there.
The shift has been seismic for prospective students well. High school sophomores and juniors can’t help but feel sidelined themselves, as senior classmates graduate with very little pomp and circumstance. In these distant times, how can you connect with them in a more meaningful way?
CustomViewbook® was designed to help students focus on how education can bring their hopes and dreams closer to reality – even the current one. Answering the questions about your institution that continue to be top of mind – what’s here for me, how can I make it happen, and where can I go from here – CustomViewbook allows you to email personalized content to engage, inform and reassure each prospective student.
A few things to keep in mind when helping your Generation Z prospects find their way in this season of uncertainty:
- They’re digital natives accustomed to having things personalized for them, from playlists and newsfeeds to all kinds of product features. Help them feel seen with specific, dynamic, customized communication.
- They aren’t excited about more frequent emails – just more relevant ones.
- They’re pragmatic and rethinking what’s possible all the time. You can take a segmented approach to offer individualized options, such as regional campaigns that focus on local alternatives for college.
- They’re cautious marketing targets. Authentic, brief and direct subject lines and calls-to-action give them the confidence that you can be trusted.
Whether capturing stealth shoppers on your website or from social media, or strategizing email campaigns that cut through the clutter and deliver meaningful engagement, we are here to help!
