CVB Blog

How Colleges Can Stand Out in a Crowded Recruitment Market

Colleges and universities face one of the most competitive recruiting environments in the history of higher education. Shrinking demographics in certain regions, evolving student expectations, and an abundance of institutions offering similar programs make it...

How Digital Engagement Tools Support Strategic Enrollment Management

In nearly every college or university strategic plan, enrollment and marketing are front and center. Institutions want to increase student volume and also to attract students who are academically prepared, committed to their education, and representative of diverse...

Tailored Messaging in College Admissions: Doing More with Less

In today’s higher education landscape, enrollment teams are being asked to do more with less. Smaller budgets, leaner teams, and rising competition have made efficiency a priority — but not at the expense of meaningful engagement. The challenge: how to scale outreach...

How to Attract Gen Z Students with Digital Engagement Tools

Today’s college-bound students belong to Generation Z, a group raised on smartphones, social media, and seamless digital experiences. To engage them effectively, colleges and universities must meet their expectations for interactivity, personalization, and ease of...
How Colleges Can Stand Out in a Crowded Recruitment Market

How Colleges Can Stand Out in a Crowded Recruitment Market

Colleges and universities face one of the most competitive recruiting environments in the history of higher education. Shrinking demographics in certain regions, evolving student expectations, and an abundance of institutions offering similar programs make it...

read more
Tailored Messaging in College Admissions: Doing More with Less

Tailored Messaging in College Admissions: Doing More with Less

In today’s higher education landscape, enrollment teams are being asked to do more with less. Smaller budgets, leaner teams, and rising competition have made efficiency a priority — but not at the expense of meaningful engagement. The challenge: how to scale outreach...

read more
How to Attract Gen Z Students with Digital Engagement Tools

How to Attract Gen Z Students with Digital Engagement Tools

Today’s college-bound students belong to Generation Z, a group raised on smartphones, social media, and seamless digital experiences. To engage them effectively, colleges and universities must meet their expectations for interactivity, personalization, and ease of...

read more
Engaging Parents with CVB

Engaging Parents with CVB

Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices.  Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...

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Inspiration from Across the Globe

Inspiration from Across the Globe

The Alice Smith School's CustomViewbook Wins a Brilliance Award. We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School...

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