CVB Blog

The enrollment journey for adult and graduate learners follows a unique path, often diverging from the traditional, high-school-based recruitment cycle. Unlike traditional undergraduates, adult learners are typically…

The passing of the May 1 National Decision Day traditionally signals a moment of transition in the enrollment office. While there is a natural inclination to exhale after the intensity of the spring yield season…

As the competitive landscape of higher education enrollment is increasingly data-driven, the margin for error in digital recruitment has narrowed significantly. Institutional success is no longer tied…

The higher education market is going through a sea change, but time is truly running out for a whole sector of it. Recent reports suggest…

The landscape of student recruitment is facing a fundamental shift in how information is mediated. A recent survey by EAB has confirmed a trend that many enrollment leaders…

In the traditional enrollment funnel, progress is often measured through binary milestones: an inquiry form is submitted, an application is started, or a deposit is paid. While these metrics are essential for reporting, they offer limited insight into the…

The campus visit remains the most influential factor in a student’s decision-making process. It provides the essential “vibe check” that no digital interface can fully replicate. However, relying solely on a physical walking tour often results in a missed opportunity…

In higher education marketing, automation and personalization are often discussed as opposing forces. Automation is associated with scale, efficiency, and repeatability. Personalization is associated with relevance, nuance, and human connection. In practice, effective…

For decades, the print viewbook was a cornerstone of college admissions marketing. It served as an institution’s primary storytelling vehicle and a tangible symbol of brand, aspiration, and academic promise. But the environment in which those viewbooks were effective…