CVB Blog

In the months of October, November, and December, enrollment and admissions professionals spend a lot of time thinking about the funnel. How healthy is the top of the funnel? What kind of yield are you seeing from prospects to inquiries to applicants? A persistent...

Enrollment marketing professionals know that standard practices only go so far. A simple “request for information” form might capture contact details, but it rarely reveals what truly drives a student’s decision-making. To achieve more, colleges and universities need...

Colleges and universities face one of the most competitive recruiting environments in the history of higher education. Shrinking demographics in certain regions, evolving student expectations, and an abundance of institutions offering similar programs make it...

In nearly every college or university strategic plan, enrollment and marketing are front and center. Institutions want to increase student volume and also to attract students who are academically prepared, committed to their education, and representative of diverse...

In today’s higher education landscape, enrollment teams are being asked to do more with less. Smaller budgets, leaner teams, and rising competition have made efficiency a priority — but not at the expense of meaningful engagement. The challenge: how to scale outreach...

Today’s college-bound students belong to Generation Z, a group raised on smartphones, social media, and seamless digital experiences. To engage them effectively, colleges and universities must meet their expectations for interactivity, personalization, and ease of...

In the evolving world of higher education recruitment and enrollment, colleges and universities can no longer rely on broad messaging and mass marketing tactics. Today’s prospective students expect more. They want to be seen, heard, and understood as individuals—not...

In recent years, colleges and universities have seen a rise in so-called "stealth applicants" — students who apply to institutions without ever officially appearing in the admissions funnel. These applicants never attend events, open marketing emails, or request...

As National College Decision Day on May 1 approaches, colleges and universities are making their final push to convert admitted students and influence last-minute decisions. But in a landscape saturated with generic emails and printed brochures, traditional outreach...