CVB Blog
How Digital Engagement Tools Support Strategic Enrollment Management
In nearly every college or university strategic plan, enrollment and marketing are front and center. Institutions want to increase student volume and also to attract students who are academically prepared, committed to their education, and representative of diverse...
Tailored Messaging in College Admissions: Doing More with Less
In today’s higher education landscape, enrollment teams are being asked to do more with less. Smaller budgets, leaner teams, and rising competition have made efficiency a priority — but not at the expense of meaningful engagement. The challenge: how to scale outreach...
How to Attract Gen Z Students with Digital Engagement Tools
Today’s college-bound students belong to Generation Z, a group raised on smartphones, social media, and seamless digital experiences. To engage them effectively, colleges and universities must meet their expectations for interactivity, personalization, and ease of...
Personalization in Student Recruitment: Why One-Size-Fits-All Marketing No Longer Works
In the evolving world of higher education recruitment and enrollment, colleges and universities can no longer rely on broad messaging and mass marketing tactics. Today’s prospective students expect more. They want to be seen, heard, and understood as individuals—not...
Unmasking “Stealth Applicants”: How Digital Viewbooks Encourage Student Interaction
In recent years, colleges and universities have seen a rise in so-called "stealth applicants" — students who apply to institutions without ever officially appearing in the admissions funnel. These applicants never attend events, open marketing emails, or request...
Beyond the Brochure: Why Digital Viewbooks Are the Future of Enrollment Marketing
As National College Decision Day on May 1 approaches, colleges and universities are making their final push to convert admitted students and influence last-minute decisions. But in a landscape saturated with generic emails and printed brochures, traditional outreach...
Engaging Parents with CVB
Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices. Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...
Inspiration from Across the Globe
The Alice Smith School's CustomViewbook Wins a Brilliance Award. We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School...
“A Statistically Significant Positive Enrollment Indicator”
When it comes to statistics, our client at SUNY Buffalo State College does not mess around. Dave Loreto, Director of Undergraduate Admissions, has presented nationally on CRM technology, predictive analytics and international student recruitment. He has also...
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