CVB Blog

For decades, the print viewbook was a cornerstone of college admissions marketing. It served as an institution’s primary storytelling vehicle and a tangible symbol of brand, aspiration, and academic promise. But the environment in which those viewbooks were effective…

As enrollment leaders, we are all chasing the same thing: high-intent engagement. We invest thousands of hours into “the content”—the viewbooks, the emails, the landing pages. But a recurring challenge remains: how do we present this information so it’s actually…

As the calendar turns to a new year in the middle of an active recruitment cycle, admissions leaders are increasingly being asked to do more than simply stay the course. They are expected to design strategies that reflect how students actually search, evaluate, and…

As colleges and universities look toward 2026, one reality is becoming increasingly clear: adaptive communication strategies are no longer a nice-to-have in higher education marketing. It is a strategic imperative. With demographic shifts, heightened competition, and…

In 2025, enrollment leaders faced intense pressure: volatile demographics, cost anxiety, policy shifts, and an AI-driven content deluge. At the same time, students continued to signal that they expect relevance, speed, and control in the college search. Platforms like…

For enrollment marketing professionals, few challenges are more persistent — or more important — than generating high quality leads that will yield to applications and enrolled students at a high rate. Strong lead generation is the backbone of every recruitment…

Does this sound familiar? Your college website has thousands if not tens of thousands of pages of static content. Department heads and faculty stakeholders constantly send your webmaster edits or complaints asking for content changes to individual program or…

In the months of October, November, and December, enrollment and admissions professionals spend a lot of time thinking about the funnel. How healthy is the top of the funnel? What kind of yield are you seeing from prospects to inquiries to applicants? A persistent…

Enrollment marketing professionals know that standard practices only go so far. A simple “request for information” form might capture contact details, but it rarely reveals what truly drives a student’s decision-making. To achieve more, colleges and universities need…