CVB Blog

The most effective enrollment leaders know that “summer” in higher education is a golden opportunity to work on your marketing infrastructure. Before the fall recruitment surge begins…

For decades, enrollment management has relied on predictive modeling to forecast class size and shape. Engagement scoring (or intent-based scoring) flips the script. Instead of looking…

Here’s what we learned from this survey of how colleges and universities are gathering data on their prospective students. Digital methods are leading recruitment gathering…

The enrollment journey for adult and graduate learners follows a unique path, often diverging from the traditional, high-school-based recruitment cycle. Unlike traditional undergraduates, adult learners are typically…

The passing of the May 1 National Decision Day traditionally signals a moment of transition in the enrollment office. While there is a natural inclination to exhale after the intensity of the spring yield season…

As the competitive landscape of higher education enrollment is increasingly data-driven, the margin for error in digital recruitment has narrowed significantly. Institutional success is no longer tied…

The higher education market is going through a sea change, but time is truly running out for a whole sector of it. Recent reports suggest…

The landscape of student recruitment is facing a fundamental shift in how information is mediated. A recent survey by EAB has confirmed a trend that many enrollment leaders…

In the traditional enrollment funnel, progress is often measured through binary milestones: an inquiry form is submitted, an application is started, or a deposit is paid. While these metrics are essential for reporting, they offer limited insight into the…