CVB Blog

Avoiding Funnel Drop-Off: Customization Keeps Students Engaged

In the months of October, November, and December, enrollment and admissions professionals spend a lot of time thinking about the funnel. How healthy is the top of the funnel? What kind of yield are you seeing from prospects to inquiries to applicants? A persistent...

Turning Data into Action: How Viewbook Analytics Fuel Smarter Admissions Outreach

Enrollment marketing professionals know that standard practices only go so far. A simple “request for information” form might capture contact details, but it rarely reveals what truly drives a student’s decision-making. To achieve more, colleges and universities need...

How Colleges Can Stand Out in a Crowded Recruitment Market

Colleges and universities face one of the most competitive recruiting environments in the history of higher education. Shrinking demographics in certain regions, evolving student expectations, and an abundance of institutions offering similar programs make it...

How Digital Engagement Tools Support Strategic Enrollment Management

In nearly every college or university strategic plan, enrollment and marketing are front and center. Institutions want to increase student volume and also to attract students who are academically prepared, committed to their education, and representative of diverse...
Engaging Parents with CVB

Engaging Parents with CVB

Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices.  Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...

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Inspiration from Across the Globe

Inspiration from Across the Globe

The Alice Smith School's CustomViewbook Wins a Brilliance Award. We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School...

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Keiser University’s West Palm Campus Joins Us

Keiser University’s West Palm Campus Joins Us

CustomViewbook is ready to soak up some rays and help Keiser University increase its number of leads. We're working with their admission Director, Jeff, to create a digital viewbook that will be their primary recruitment piece. 

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CustomViewbook Is Mobile. Students Are Mobile. Are You?

CustomViewbook Is Mobile. Students Are Mobile. Are You?

Since its beginning, CustomViewbook has been dedicated to creating a mobile, responsive and interactive way for prospective students to interact with colleges and universities. A study by OmniUpdate shows that, “Mobile use is growing, and 43 percent of prospective...

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Can GenZ Save the Humanities?

Can GenZ Save the Humanities?

They’re activists at heart. But can GenZ students save The Humanities? The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social...

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Higher Education Student Recruitment Strategies

Higher Education Student Recruitment Strategies

Help Prospective Students Overcome Fears with Authentic, Personalized Communication. If every crisis is an opportunity, our friends and clients in Higher Ed Admissions and Enrollment Management have been tasked with being alchemists, working to spin recruitment gold...

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