CVB Blog

Personalization in Student Recruitment: Why One-Size-Fits-All Marketing No Longer Works

In the evolving world of higher education recruitment and enrollment, colleges and universities can no longer rely on broad messaging and mass marketing tactics. Today’s prospective students expect more. They want to be seen, heard, and understood as individuals—not...

Unmasking “Stealth Applicants”: How Digital Viewbooks Encourage Student Interaction

In recent years, colleges and universities have seen a rise in so-called "stealth applicants" — students who apply to institutions without ever officially appearing in the admissions funnel. These applicants never attend events, open marketing emails, or request...

Beyond the Brochure: Why Digital Viewbooks Are the Future of Enrollment Marketing

As National College Decision Day on May 1 approaches, colleges and universities are making their final push to convert admitted students and influence last-minute decisions. But in a landscape saturated with generic emails and printed brochures, traditional outreach...

Engaging Parents with CVB

Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices.  Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...
Can GenZ Save the Humanities?

Can GenZ Save the Humanities?

They’re activists at heart. But can GenZ students save The Humanities? The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social...

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Higher Education Student Recruitment Strategies

Higher Education Student Recruitment Strategies

Help Prospective Students Overcome Fears with Authentic, Personalized Communication. If every crisis is an opportunity, our friends and clients in Higher Ed Admissions and Enrollment Management have been tasked with being alchemists, working to spin recruitment gold...

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Holiday Gratitude List …

This past year at CustomViewbook has been one of continued growth, collaboration and innovation. We are grateful for so much! Our clients’ success. Working with the best Higher Ed clients on the planet has been an honor and a pleasure. We love hearing about their...

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CustomViewbook And Mongoose Are Partnering!

CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students - and recruiters. With the overwhelming amount of research indicating that texting is the preferred communication...

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Freeze Out Summer Melt

Freeze Out Summer Melt

Engage Students and Families with Virtual and Digital Tools. The dreaded phenomenon of summer melt: three months that feel like a year for college admissions and enrollment management. Each year, 10% to 40% of students, accepted and deposited in the spring, drop off...

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Client Spotlight: Newman University

Client Spotlight: Newman University

In Challenging Times, Creativity Wins Out. Each year must come to an end – to ring in something new and better! Before we part for the Holidays, Team CVB wants to express our gratitude to our amazing Clients, and our admiration to the Admissions, Enrollment...

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