CVB Blog

Interpreting Intent Signals: Use Research to Drive Action

By layering behavioral “intent signals” over your existing CRM data, enrollment teams can pinpoint exactly where to deploy their human resources for the greatest emotional and logistical impact…

Marketing to Corporate Partners: How to Align with Employer Benefits for Adult and Graduate Enrollment

By focusing on the real-world context of adult learners, addressing the core needs of corporate partners, and utilizing proactive digital tools like CustomViewbook, you can build…

The Summer Melt Safety Net: How to Keep Deposited Students Engaged and Excited

“Summer melt”—the phenomenon where deposited students drop off before move-in day—consistently claims anywhere from 10% to 20% of an incoming class. Why does this happen? Often…

Navigating the AI Search Pivot: Adapting to New Discovery

Prospective students—especially Gen Z and Gen Alpha—are increasingly bypassing traditional search engines. Instead, they are turning to AI-powered discovery engines like ChatGPT, Perplexity, and Google’s Gemini-powered AI Overviews…

Keiser University’s West Palm Campus Joins Us

Keiser University’s West Palm Campus Joins Us

CustomViewbook is ready to soak up some rays and help Keiser University increase its number of leads. We're working with their admission Director, Jeff, to create a digital viewbook that will be their primary recruitment piece. 

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CustomViewbook Is Mobile. Students Are Mobile. Are You?

CustomViewbook Is Mobile. Students Are Mobile. Are You?

Since its beginning, CustomViewbook has been dedicated to creating a mobile, responsive and interactive way for prospective students to interact with colleges and universities. A study by OmniUpdate shows that, “Mobile use is growing, and 43 percent of prospective...

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Can GenZ Save the Humanities?

Can GenZ Save the Humanities?

They’re activists at heart. But can GenZ students save The Humanities? The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social...

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Higher Education Student Recruitment Strategies

Higher Education Student Recruitment Strategies

Help Prospective Students Overcome Fears with Authentic, Personalized Communication. If every crisis is an opportunity, our friends and clients in Higher Ed Admissions and Enrollment Management have been tasked with being alchemists, working to spin recruitment gold...

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Holiday Gratitude List …

This past year at CustomViewbook has been one of continued growth, collaboration and innovation. We are grateful for so much! Our clients’ success. Working with the best Higher Ed clients on the planet has been an honor and a pleasure. We love hearing about their...

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CustomViewbook And Mongoose Are Partnering!

CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students - and recruiters. With the overwhelming amount of research indicating that texting is the preferred communication...

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Freeze Out Summer Melt

Freeze Out Summer Melt

Engage Students and Families with Virtual and Digital Tools. The dreaded phenomenon of summer melt: three months that feel like a year for college admissions and enrollment management. Each year, 10% to 40% of students, accepted and deposited in the spring, drop off...

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