CVB Blog

Engaging Generation Alpha: Why Authenticity Defines the Next Era of Enrollment

While Generation Z currently makes up the bulk of the traditional undergraduate applicant pool, the oldest members of Generation Alpha (born between 2010 and 2024) are now high school juniors…

Beyond Name Buys: Cultivating High-Intent Organic Inquiries

Organic inquiries are prospective students who initiate contact through active interest, word-of-mouth, high school visits, or community events. They carry an inherently high level of affinity…

The First Impression Strategy: Elevating Visual Engagement in Early College Discovery

In this dense communication environment, establishing an immediate and compelling first impression is critical to building early funnel momentum. Even if they have received communications from you in the past…

Interpreting Intent Signals: Use Research to Drive Action

By layering behavioral “intent signals” over your existing CRM data, enrollment teams can pinpoint exactly where to deploy their human resources for the greatest emotional and logistical impact…

Engaging Parents with CVB

Engaging Parents with CVB

Recent survey data from EAB shows a huge increase in the influence parents carry with prospective student enrollment choices.  Among first year students surveyed in 2022, 48% reported parental influence among their top 5 sources of enrollment information – that’s up...

read more
Inspiration from Across the Globe

Inspiration from Across the Globe

The Alice Smith School's CustomViewbook Wins a Brilliance Award. We were thrilled when our clients at the Alice Smith School, an international private school in Kuala Lumpur, Malaysia, told us that they had submitted their CustomViewbook to the 2020 InspirED School...

read more
Keiser University’s West Palm Campus Joins Us

Keiser University’s West Palm Campus Joins Us

CustomViewbook is ready to soak up some rays and help Keiser University increase its number of leads. We're working with their admission Director, Jeff, to create a digital viewbook that will be their primary recruitment piece. 

read more
CustomViewbook Is Mobile. Students Are Mobile. Are You?

CustomViewbook Is Mobile. Students Are Mobile. Are You?

Since its beginning, CustomViewbook has been dedicated to creating a mobile, responsive and interactive way for prospective students to interact with colleges and universities. A study by OmniUpdate shows that, “Mobile use is growing, and 43 percent of prospective...

read more
Can GenZ Save the Humanities?

Can GenZ Save the Humanities?

They’re activists at heart. But can GenZ students save The Humanities? The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social...

read more
Higher Education Student Recruitment Strategies

Higher Education Student Recruitment Strategies

Help Prospective Students Overcome Fears with Authentic, Personalized Communication. If every crisis is an opportunity, our friends and clients in Higher Ed Admissions and Enrollment Management have been tasked with being alchemists, working to spin recruitment gold...

read more

Ready to Learn More?

We’d love to spend a few minutes sharing how we can help you increase enrollment. Just provide some contact info and one of our team members will reach out to schedule a brief demo.