CVB Blog

The “Always-On” Funnel: Optimize for Adult Learners

The enrollment journey for adult and graduate learners follows a unique path, often diverging from the traditional, high-school-based recruitment cycle. Unlike traditional undergraduates, adult learners are typically…

The Post-May 1st Post-Mortem: Use Your Yield Data Well

The passing of the May 1 National Decision Day traditionally signals a moment of transition in the enrollment office. While there is a natural inclination to exhale after the intensity of the spring yield season…

Top 5 Mistakes Colleges Make in Digital Recruitment—and How to Fix Them

As the competitive landscape of higher education enrollment is increasingly data-driven, the margin for error in digital recruitment has narrowed significantly. Institutional success is no longer tied…

CustomViewbook offers a way forward for struggling small colleges

The higher education market is going through a sea change, but time is truly running out for a whole sector of it. Recent reports suggest…

Client Spotlight: Newman University

Client Spotlight: Newman University

In Challenging Times, Creativity Wins Out. Each year must come to an end – to ring in something new and better! Before we part for the Holidays, Team CVB wants to express our gratitude to our amazing Clients, and our admiration to the Admissions, Enrollment...

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Connecting With Students In A Digital-First World

Connecting With Students In A Digital-First World

Just as colleges and universities swiftly implemented new ways to provide academic continuity for enrolled students during the COVID-19 pandemic this spring, higher ed admissions offices have found themselves mastering new skills as well. Constantly changing...

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A Message From The CustomViewbook Team

On behalf of all of us at CustomViewbook, we hope this message finds you safe and well. As we all do our part to inhibit the spread of Coronavirus (COVID-19) in our communities and campuses, we want to be of help to Higher Education in any way we can. We are grateful...

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5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...

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