Keiser University’s West Palm Campus Joins Us

As colleges and universities look toward 2026, one reality is becoming increasingly clear: adaptive communication strategies are no longer a nice-to-have in higher education marketing. It is a strategic imperative. With demographic shifts, heightened competition, and...

In 2025, enrollment leaders faced intense pressure: volatile demographics, cost anxiety, policy shifts, and an AI-driven content deluge. At the same time, students continued to signal that they expect relevance, speed, and control in the college search. Platforms like...

For enrollment marketing professionals, few challenges are more persistent — or more important — than generating high quality leads that will yield to applications and enrolled students at a high rate. Strong lead generation is the backbone of every recruitment...