For many enrollment teams, the weeks immediately following May 1st offer a rare, fleeting sense of relief. The yield season has concluded, the deposit numbers are (mostly) finalized, and the frantic pace of the spring has subsided. The most effective enrollment...
For decades, enrollment management has relied on predictive modeling to forecast class size and shape. These models are built on historical data—zip codes, GPA, standardized test scores, and financial aid profiles. They tell us who a student is based on their past and...
CustomViewbook is all about the best way to get the right leads to the right schools. So it makes sense that we are always curious about how schools are getting this done. What are the tools that colleges and universities now favor while getting potential students’...
The enrollment journey for adult and graduate learners follows a unique path, often diverging from the traditional, high-school-based recruitment cycle. Unlike traditional undergraduates, adult learners are typically prompted to apply to a program by specific life...
The passing of the May 1 National Decision Day traditionally signals a moment of transition in the enrollment office. While there is a natural inclination to exhale after the intensity of the spring yield season, for forward-thinking enrollment leaders, this is...
As the competitive landscape of higher education enrollment is increasingly data-driven, the margin for error in digital recruitment has narrowed significantly. Institutional success is no longer tied solely to the raw volume of an inquiry pool, but to the precision...
