CVB Blog

In the traditional enrollment funnel, progress is often measured through binary milestones: an inquiry form is submitted, an application is started, or a deposit is paid. While these metrics are essential for reporting, they offer limited insight into the…

The campus visit remains the most influential factor in a student’s decision-making process. It provides the essential “vibe check” that no digital interface can fully replicate. However, relying solely on a physical walking tour often results in a missed opportunity…

In higher education marketing, automation and personalization are often discussed as opposing forces. Automation is associated with scale, efficiency, and repeatability. Personalization is associated with relevance, nuance, and human connection. In practice, effective…

For decades, the print viewbook was a cornerstone of college admissions marketing. It served as an institution’s primary storytelling vehicle and a tangible symbol of brand, aspiration, and academic promise. But the environment in which those viewbooks were effective…

As enrollment leaders, we are all chasing the same thing: high-intent engagement. We invest thousands of hours into “the content”—the viewbooks, the emails, the landing pages. But a recurring challenge remains: how do we present this information so it’s actually…

As the calendar turns to a new year in the middle of an active recruitment cycle, admissions leaders are increasingly being asked to do more than simply stay the course. They are expected to design strategies that reflect how students actually search, evaluate, and…

As colleges and universities look toward 2026, one reality is becoming increasingly clear: adaptive communication strategies are no longer a nice-to-have in higher education marketing. It is a strategic imperative. With demographic shifts, heightened competition, and…

In 2025, enrollment leaders faced intense pressure: volatile demographics, cost anxiety, policy shifts, and an AI-driven content deluge. At the same time, students continued to signal that they expect relevance, speed, and control in the college search. Platforms like…

For enrollment marketing professionals, few challenges are more persistent — or more important — than generating high quality leads that will yield to applications and enrolled students at a high rate. Strong lead generation is the backbone of every recruitment…