CVB Blog

Navigating the AI Search Pivot: Adapting to New Discovery

Prospective students—especially Gen Z and Gen Alpha—are increasingly bypassing traditional search engines. Instead, they are turning to AI-powered discovery engines like ChatGPT, Perplexity, and Google’s Gemini-powered AI Overviews…

CustomViewbook and AI-Enabled Higher Education Search

We’ve already explored how AI-powered search is changing how prospective students find higher education options and decide which to pursue. Attention spans have halved again and many…

Empowering the Modern Counselor: Simplify the Travel Season

For many admissions teams, the return of the fall travel season brings a mix of excitement and exhaustion. It’s the time of year when counselors become “road warriors,”…

The Summer Infrastructure Audit: Refresh Your Assets

The most effective enrollment leaders know that “summer” in higher education is a golden opportunity to work on your marketing infrastructure. Before the fall recruitment surge begins…

A Message From The CustomViewbook Team

On behalf of all of us at CustomViewbook, we hope this message finds you safe and well. As we all do our part to inhibit the spread of Coronavirus (COVID-19) in our communities and campuses, we want to be of help to Higher Education in any way we can. We are grateful...

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5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...

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