CVB Blog

Interpreting Intent Signals: Use Research to Drive Action

By layering behavioral “intent signals” over your existing CRM data, enrollment teams can pinpoint exactly where to deploy their human resources for the greatest emotional and logistical impact…

Marketing to Corporate Partners: How to Align with Employer Benefits for Adult and Graduate Enrollment

By focusing on the real-world context of adult learners, addressing the core needs of corporate partners, and utilizing proactive digital tools like CustomViewbook, you can build…

The Summer Melt Safety Net: How to Keep Deposited Students Engaged and Excited

“Summer melt”—the phenomenon where deposited students drop off before move-in day—consistently claims anywhere from 10% to 20% of an incoming class. Why does this happen? Often…

Navigating the AI Search Pivot: Adapting to New Discovery

Prospective students—especially Gen Z and Gen Alpha—are increasingly bypassing traditional search engines. Instead, they are turning to AI-powered discovery engines like ChatGPT, Perplexity, and Google’s Gemini-powered AI Overviews…

Client Spotlight: Newman University

Client Spotlight: Newman University

In Challenging Times, Creativity Wins Out. Each year must come to an end – to ring in something new and better! Before we part for the Holidays, Team CVB wants to express our gratitude to our amazing Clients, and our admiration to the Admissions, Enrollment...

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Connecting With Students In A Digital-First World

Connecting With Students In A Digital-First World

Just as colleges and universities swiftly implemented new ways to provide academic continuity for enrolled students during the COVID-19 pandemic this spring, higher ed admissions offices have found themselves mastering new skills as well. Constantly changing...

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A Message From The CustomViewbook Team

On behalf of all of us at CustomViewbook, we hope this message finds you safe and well. As we all do our part to inhibit the spread of Coronavirus (COVID-19) in our communities and campuses, we want to be of help to Higher Education in any way we can. We are grateful...

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5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...

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