Much Ado About PRINT!

The trends vary. While every institution has their own take on the strategic use of print pieces for prospective students, each grapple with the same considerations. What is the right balance between print and digital? Where in the recruitment cycle? What kind of pieces? Does Generation Z even look at print? Is it really just for parents?

In our Gen Z Labs user testing sessions, the students are pretty adamant. They only prefer print pieces:

  • if they asked for it
  • if the information is specifically relevant to their interests
  • if it’s brief, factual – not too ‘salesy’
    *Oh, and they like stickers, too.

Our CVB Clients tell us that print is here to stay, though how they use it is evolving. Many are shifting away from expensive, one-size-fits-all print viewbooks. Instead, they start the recruitment cycle with inexpensive print pieces (postcards, tri-fold brochures) inviting prospective students to create their own CustomViewbooks. Once more qualifying information about the prospective student is captured, a targeted print piece is sent, with content relevant to the prospect’s interest. For many of our clients, this streamlined approach has resulted in reduced print production costs.

“CustomViewbook has played a significant role in reducing our print costs. We don’t use very much print anymore, and are making our main piece even smaller. Our bigger main piece is for out-of-state. Our smaller bread-and-butter pieces are driving students to create their own CustomViewbook. When we have VIP visitors to campus, we print out the Viewbook itself.”

“Print is here to stay but its purpose is changing. Because there is a big shift to digital, we use print pieces as something special and extra-personal to get. We use them less often.”

“There are shifts happening but not as quickly as you’d might expect. People are still using quite a bit of print, maybe shorter pieces and not as frequently.”

We get it – print and digital communications should work hand-in-hand!  CustomViewbook has two customizable print designs available for our clients, (a hand-out piece and a self-mailer), each working to build awareness and drive prospects to create their own CVB.  And, we can help clients track the effectiveness of these print campaigns with specific source URLs.

Want to learn more about how CustomViewbook can help make your print strategy more effective? Contact Mary Pannullo (mary.pannullo@customviewbook.com) and schedule a demo, now.


On the Road Again…

A big part of why we love what we do is the great people we meet along the way. Our fearless leader, James Horigan, EVP, will be hitting the road for the first half of June, demoing the CustomViewbook platform as well as doing some presenting. James is super-cool and we love meeting you guys – so be sure to stop and say ‘Hello!’

First stop – The 50th Annual Conference of the Western Association for College Admissions Counseling (WACAC) from May 31 to June 2 in beautiful Monterey, California. This year’s theme is “Thriving in a Changing Environment.” We’re thrilled that the CustomViewbook platform had helped dozens of clients do just that. Stop by our booth for a chat with James and a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts. Participants will get one our famous, super-soft GenZ t-shirts!

Next stop – The first ever joint New England Association for College Admission Counseling (NEACAC) and New York State Association for College Admission Counseling (NYSACAC) Super Conference from June 6 to June 8, at the Marist College campus in Poughkeepsie, NY. James will be demoing at the Super Conference, as well as co-presenting with Robert Wyant, Director of Admissions at the College at Brockport.

Mark your calendars for Wednesday, June 6 at 3:15PM. You won’t want to miss “Engage Z: Effective Digital Communications for Higher Ed Admissions and Marketing Professionals.”

Coming Soon! Our recent GenZ Labs User Testing Group with college-bound juniors and seniors yielded fantastic feedback and insights.These GenZ students were impassioned, specific and quite certain about their likes and dislikes with the college search process. We’ll be sharing insights soon!

Want to check out the whole enchilada now?

Email Mary Pannullo (mary.pannullo@customviewbook.com) and she will schedule a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts for you.  The demos are  fun, fast-paced and provide great food for thought.

Travel safe and light!



Don’t Miss out! Free Webinar: How To Improve Your Web Content Strategy

Mark Your Calendars!  As part of our ENGAGE Z Webinar series, we will have a presentation of
“Going All In on Prospective Students: How to Focus on Your GenZ Users Without Alienating Everyone Else.”

Hear from Executive UX Strategist and Partner at Digital Wave Technologies, Tony Rose.
With Tony, and our own James Horigan, EVP of CustomViewbook onboard, a depth of good information and insights will be shared! And, we’ll leave plenty of time for Q&A.

Thursday, November 9 at 11:45AM
See more and be sure to Register Here!




Announcing ENGAGE Z!

It’s summertime and the weather is HOT.
We hope you’re taking some time for a well-deserved break.

In between sips of ice-cold lemonade, check out Engage Z – a quarterly newsletter / webinar series that
is free, fun and will help college admissions and marketing professionals learn how to better understand, reach, inform, and get GenZers actively engaged.

First up, our webinar on Thursday, July 27: “3 Essential Things College Admissions Must Know About Generation Z.”

If you would like to attend, please contact me at mary.pannullo@customviewbook.com

Can’t wait to talk with you!

Stay cool!


The Journey of Future Leaders from Widener University… Starts with CustomViewbook!

We’re stoked to have Widener University onboard as one of our newest CustomViewbook clients. With a beautiful main campus just outside of Philadelphia, PA, Widener provides its students a living laboratory to earn practical experience through internships and co-ops.

Widener has more than 60-degree options, and offers top-ranked programs in nursing, engineering, social work and the arts & sciences. Whether on a journey toward an associate, baccalaureate, master or doctoral degree, Widener students and alums are poised to make the grade in learning and life.

We’re looking forward to the launch of their great-looking CustomViewbook.

And, the transformational results that will follow.  Stay tuned!

The Right GenZ Equation: Immediacy + Personalization = Recruitment Success









Client data shows that CustomViewbook users are 4.5x more likely to apply and become enrolled than the general population of student prospects.

We’re excited to be at the Super Conference and have you check it out for yourself!

Stop by the CustomViewbook Booth, meet James Horigan, our EVP, and demo the CustomViewbook Digital Platform™, Recruiter App™ for iPad and ViewbookBlasts™. 

You’ll see why CustomViewbook is an easier, more effective way to actively engage student prospects throughout the recruitment funnel.

Looking forward to seeing you in San Antonio!


For Immediate Release: CustomViewbook And Text Request Partner To Provide Higher Ed ‘Mobile-First’ Advantages



Partnership Enables Real-time, Two-Way Communication Between Admissions’ Advisers and Student Prospects 

Chattanooga, TN / [February 14, 2017] – CustomViewbook™ has begun incorporating the texting software, Text Request, into its Digital Viewbook Platform to provide higher education clients the ability

to increase real-time communication with student prospects. The decision is based on research indicating mobile and text as the preferred communication channels of Generation Z, and the need for recruiters to have more personal real-time interaction with high school student prospects.

CustomViewbook’s team of experts has worked closely with admissions departments, and high schoolers, for 20+ years to develop leading digital solutions that provide personalized experiences and drive recruitment success.

“We see our integration with Text Request as another big step towards achieving our mission to help every college prospect find the right college experience for them,” says James Horigan, Executive Vice President of CustomViewbook. “We work hard to provide our higher ed clients with the most valuable data available so they can focus time and resources on best fit prospects. We also know that if you put student prospects in the driver’s seat and give them easy access to the information they need and want, the results are tremendous. Through this integration, students will be able to more quickly and easily communicate with recruiters how they prefer to communicate, which will pay off very well for our clients.”

“We’re excited to integrate with CustomViewbook, said Text Request co-founder and CEO, Brian Elrod. “It’s always exciting to work with an innovative company who’s doing everything in their power to grow and implement best business practices.”

Text Request is an online texting software that gives teams a professional way to manage text conversations. Focusing on real-time, personal communications, Text Request works heavily with higher education offices and service-based businesses across the U.S. and Canada.

“The move to mobile isn’t a fad,” continued Elrod, “It’s a trend that will continue to shift the foundation of the professional world. People are mobile-first. Texting is native to mobile, and it’s the most preferred form of communication in the world! Those who adapt will excel. Those who don’t will fall behind.”

About Text Request

Text Request is an online texting service that makes it easy for your business to manage live, two-way text conversations. Multiple users can login to a shared dashboard, where they can send and receive texts to gain and follow up with leads, schedule and confirm appointments, communicate with employees, encourage customer reviews, improve collections, and more. Those wishing to learn more can visit https://www.textrequest.com to view pricing, get a free demo, or sign up and start texting today.

About CustomViewbook

CustomViewbook, a product of Antech Systems, Inc. provides professional grade digital solutions that drive higher education admissions and recruitment goals. For nearly twenty years, our team of web and mobile application experts has been helping higher education clients better engage, target and focus resources on best fit prospects. CustomViewbook digital solutions are SaaS-based and work throughout the recruitment cycle to boost engagement, capture highly-qualified leads and reinvigorate interest. Based out of Chesapeake, Virginia, we have offices in Philadelphia, PA, and Auburn, AL.

For an online demo of the CustomViewbook Digital Platform, Recruiter iPad App, and ViewbookBlasts, please contact Mary Pannullo at mary.pannullo@customviewbook.com.  A brief video demo is available at http://wordpress.customviewbook.com

Contact:  Mary Pannullo
(757) 447-4301

Contact: Brian Elrod
Text Request
(423) 218-0111, ext. 700


New Horizons for The University of Evansville and CustomViewbook!

The University of Evansville is a private Midwestern university that is highly regarded for the depth and diversity of offerings.  Since its inception in 1854, the University has enjoyed a strong relationship with the United Methodist Church, sharing with it a commitment to inclusiveness. Over 2,600 students from 46 countries and 42 states experience a distinctive curriculum that includes a renowned international education program, theatre program, 80 undergraduate majors, 5 graduate programs –  and a robust financial aid package. In fact, 94% of UE’s full-time students receive scholarships and financial aid!

In addition to studying in the city of Evansville, the University’s students can choose to study abroad in England at Harlaxton College, “The British Campus of the University of Evansville.” The study abroad program at the University of Evansville has consistently been rated as one of the best study abroad programs in the nation, ranked #1 in Europe and #7 globally. In 2015, the program was ranked #1 in the United States.

This high-achieving university is expanding its recruitment strategy and implementing the CustomViewbook Digital Platform, Recruiter iPad App and ViewbookBlasts. We are thrilled to become part of their strategy and look forward to helping them reach even greater successes.

Beautiful Savannah State University – A Rich History and A Digital Leap Forward With CustomViewbook.

Established in 1890, Savannah State University is the oldest public historically black college in Georgia and the oldest institution of higher learning in Savannah. The university’s nearly 5,000 students select majors from 27 undergraduate and five graduate programs in three colleges: Liberal Arts and Social Sciences, Business Administration and Sciences and Technology, and the School of Teacher Education. The lush, 201-acre campus sits adjacent to a salt-marsh estuary, minutes away from historic downtown Savannah and the Atlantic Ocean.

Savannah State was quick to see the benefits of the immediacy and personalization that mobile-based CustomViewbook provides student prospects. Wanting to showcase both Savannah State’s superb undergraduate and graduate school offerings, the school has chosen to implement the CustomViewbook platform with multi-instance, as well as the Recruiter iPad App.

Another fantastic new client–lucky us!

We’ve Gone Global. CustomViewbook™ Welcomes New Client, The African Leadership University!


We are thrilled to announce our new client, the African Leadership University. Described as the “Harvard of Africa,” ALU has two fantastic locations – the fast-growing, innovation hub of Kigali, Rwanda and the island paradise of Mauritius.

ALU’s stated mission: Create a more prosperous and peaceful Africa by developing the next generation of ethical and entrepreneurial African leaders. And it’s doing so with forward-thinking, immersive teaching methods and experiences designed by renowned leaders in education.

It didn’t take long for Justin MacDonald, V.P. of Marketing, to see CustomViewbook as part of the plan, “CustomViewbook fits our brand of creating innovative and interactive experiences rather than static or stale presentation of information. And now, we can take this concept early in the awareness and discovery phase of our prospect journey to offer a relevant and unique piece of content ­– while acquiring more prospects with whom we can build relationships via our content and nurture marketing.”

We are so happy to part of this pioneering group and their fast-growing student body. We’re on our way and have begun building out ALU’s CustomViewbook Digital Platform with the Recruiter iPad App!

Can’t wait to show you – soon!