All years must come to an end – to ring in something new and better. Good-bye 2020. Hello New Beginnings in 2021!
Before we part for the Holidays, we want to express our gratitude to our amazing Clients, and our admiration to the Admissions, Enrollment Management, Marketing and Digital Communications professionals we’ve met throughout the year. Despite the extraordinary challenges of COVID-19, the grit and determination of these Higher Education pros shines through!
Here is a fine example…
Geoff Louvar NEWMAN UNIVERSITY
Geoff Louvar, Admissions Digital Marketing Manager at Newman University, shared how he and the team are keeping it real and student-focused, while pivoting to virtual recruiting events and online sessions.
“As an Admissions team we are very fortunate to have CustomViewbook in our toolbox to recruit students during the COVID19 Pandemic. With students unable or willing to visit campus in-person, we have moved our recruiting events and visits online in a virtual format. The CustomViewbook allows students to receive and create their own personalized view book in a medium they use the most often – their phones. CustomViewbook has provided us with a “cool” factor advantage versus our competition that are relying on printed view books alone.”
Geoff generously shared some of the photos created for upcoming social media and print campaigns – cool, casual and sure to engage eyeballs and capture fresh new student inquiries.
Onward — to meet the challenges of 2021 with online and digital tools that meaningfully personalize the college search experience for prospective students, enhance virtual and in-person connections, and empower students and recruiters.
This past year at CustomViewbook has been one of continued growth, collaboration and innovation.
We are grateful for so much!
Our clients’ success. Working with the best Higher Ed clients on the planet has been an honor and a pleasure. We love hearing about their every success, including more effective engagement campaigns, increases in yield, and more cost-effective, targeted use of print materials.
New ways to innovate. We became a Slate Preferred Partner in 2019 and launched our latest innovation, CRM YouBlast. It’s been thrilling to watch as it works right from Slate and other popular CRMs to achieve fantastic engagement rates with prospective students.
The best collaborators. We have much gratitude for our Advisory Panel, each member a seasoned expert in Higher Ed Admissions or Marketing Communications, for providing clear-sighted feedback and insights that are gold. And we are grateful for the steadfast support of our vision and efforts by our parent company, Antech Systems, Inc.
Big things ahead. We’re excited to continue to evolve and deliver a product that improves Admissions and Recruitment practices, helps our clients stay on track with changing needs in the marketplace, and meets the needs and wants of prospective students.
We wish you Holidays filled with laughter and joy, and an outstanding, successful New Year.
The CustomViewbook team is headed to Louisville, where we will be exhibitors at the NACAC National Conference, (September 26 – 28). If you are headed to NACAC – please stop by Booth #229!
Jenna, Ginny and Mary will be at the helm with warm greetings and demos to show you how CustomViewbook helps our clients get the most highly-qualified leads available, and soaring campaign engagement rates.
We are now a Slate Preferred Partner. And we have great new features to show you:
• CRM YouBlasts™
• New Client Demos
• Rock-Solid Client Results
Participants will receive the latest reports from our GenZ Labs user testing sessions – “Generation Z College Search Report” and “Generation Z and CustomViewbook.” And of course, one of our famous, super-soft t-shirts.
Want to know more, now? Check out our brand new video and learn how CustomViewbook can help you capture the Most Highly-Qualified Leads Available and amplify Engagement Rates throughout the student recruitment journey.
There is nothing that pleases us more than hearing great, positive feedback from our wonderful Clients. We were really excited to hear from Mark Kveton, Assistant Director of Admissions at USC Dornsife, whose team has been getting some powerful results with their CustomViewbook.
“Custom Viewbook has created a new dynamic in how we connect with our prospective students. We’ve seen value in using it in all aspects of the admissions cycle, and we continue to think of new ways to get the word out about this resource. It has created a “buzz” during on and off campus presentations. The curiosity it sparks with students, parents, and even counselors enhances our ability to provide personal engagement with our educational community.”
“We are doing some ViewbookBlasts email campaigns this month and are really pleased with these targeted campaigns. Our recent campaign to admitted students resulted in almost instantaneous engagement. 100 out of 400 students opened and clicked thru within the first 2 hours; 200 students within 24 hours!”
ViewbookBlasts Email Campaign:
Over 400 Admitted potential First Year / Merit Scholarship Candidates
Broken out over 8 categories based on Academic areas & majors
Within 2 hours of sending out, we have seen over 100 Click thru’s (25%)
200 within 24 hours! (50% Click thru rate in 24 hours)
Mark was willing to share a bit of how they have been able to achieve that kind of engagement, “We get students excited about CustomViewbook during our presentations and in conversations with students. They’re really interested in this resource and are looking forward to making their own by the time they get the email from us – even before they go to our website.”
Mark and his team are full steam ahead, using insights from their dashboard when presenting Academic and Campus/Student Life topics of interest to students; using the Multi-Source URL links to track specific campaigns; and directing students to edit their CustomViewbook as many times as they like.
Fun Fact: “We had one student return to their CustomViewbook 26 times. We’ll see if he becomes enrolled!”
We would love to show you how the CustomViewbook online experience, ViewbookBlasts, the Recruiter App for iPad adds up to high impact student engagement – and outstanding results for our Admissions and Recruitment clients. Contact Mary.Pannullo@CustomViewbook.com to schedule an informative demo!
We are excited about the upcoming Annual NACAC Conference in Salt Lake City this month from September 27 through 29. If you are in Admissions, Marketing Communications or Enrollment Management, be sure to stop by and visit us at Booth #208.
Come demo the CustomViewbook platform, including the Recruiter App for iPad and ViewbookBlasts. There are new features to show you, new demos – and rock-solid client results:
Client data shows: Prospective students who create their own CustomViewbook are, on average, 4.5X more likely to enroll than the rest of the prospect pool.
Participants will receive insightful reports – candid feedback straight from college-bound Generation Z high school juniors and seniors in our “Generation Z College Search Report” and “Generation Z and CustomViewbook.” And, one of our famous, super-soft t-shirts.
In the meantime, you can check out some Client Demos here.
We can’t wait to see you in Salt Lake City at #NACAC18!
We hope everyone has been able to carve out some time for rejuvenating R&R.
And that you’re staying as hydrated and cool as possible!
The CustomViewbook team has been super-busy these past few months.
A group of awesome new clients have come aboard; a new Advisory Panel has been established, helping guide us to an ever-smarter and effective recruitment platform; and lots of wonderful personal connections with Admissions, Marketing and Enrollment professionals across the country have been made.
A stand-out was at the 2018 Super Conference (NEACAC / NYSACAC) at the Marist College campus in Poughkeepsie, NY in June. Our fearless leader, James Horigan, EVP, co-presented with Robert Wyant, Director of Admissions at the College at Brockport. The gents had a standing-room only audience for “Engage Z: Effective Digital Communications For Higher Ed Admissions And Marketing Professionals.”
Feedback was highly positive. We are so grateful for the encouragement and suggestions from participants.
“Provided many actionable suggestions, best session during conference. Give them a bigger space next year!”
For sure, we will be taking an even deeper dive into best practices to help our clients actively engage Generation Z student prospects.
Stay tuned for some great insights and feedback from our GenZ Labs User Testing Group. These college-bound high school juniors and seniors were very candid and specific about how they prefer to conduct the college search, and the kinds of personalized communication they prefer.
And always, contact Mary Pannullo to schedule a fun, fast-paced demo of the CustomViewbook platform including the Recruiter App for iPad and ViewbookBlasts. (firstname.lastname@example.org)
A big part of why we love what we do is the great people we meet along the way. Our fearless leader, James Horigan, EVP, will be hitting the road for the first half of June, demoing the CustomViewbook platform as well as doing some presenting. James is super-cool and we love meeting you guys – so be sure to stop and say ‘Hello!’
First stop – The 50th Annual Conference of the Western Association for College Admissions Counseling (WACAC) from May 31 to June 2in beautiful Monterey, California. This year’s theme is “Thriving in a Changing Environment.” We’re thrilled that the CustomViewbook platform had helped dozens of clients do just that. Stop by our booth for a chat with James and a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts. Participants will get one our famous, super-soft GenZ t-shirts!
Next stop – The first ever joint New England Association for College Admission Counseling (NEACAC) and New York State Association for College Admission Counseling (NYSACAC) Super Conference from June 6 to June 8, at the Marist College campus in Poughkeepsie, NY. James will be demoing at the Super Conference, as well as co-presenting with Robert Wyant, Director of Admissions at the College at Brockport.
Mark your calendars for Wednesday, June 6 at 3:15PM. You won’t want to miss “Engage Z: Effective Digital Communications for Higher Ed Admissions and Marketing Professionals.”
Coming Soon! Our recent GenZ Labs User Testing Group with college-bound juniors and seniors yielded fantastic feedback and insights.These GenZ students were impassioned, specific and quite certain about their likes and dislikes with the college search process. We’ll be sharing insights soon!
Want to check out the whole enchilada now?
Email Mary Pannullo (email@example.com) and she will schedule a demo of CustomViewbook, the Recruiter App for iPad and ViewbookBlasts for you.The demos are fun, fast-paced and provide great food for thought.
CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students – and recruiters.
With the overwhelming amount of research indicating that texting is the preferred communication channel of Generation Z, our decision to integrate the Mongoose SMS platform into the Digital Viewbook platform was an easy one to make. Not only do students want to text, but our higher education clients also want to increase real-time communication with student prospects. It’s a win-win situation.
“Texting has allowed us to reach students on a regular basis,” says Robert Wyant, Director of Undergraduate Admissions from The College at Brockport who has implemented both CustomViewbook and Mongoose. “The engagement has allowed us to answer student/parent questions in real-time in an environment that a prospective student may be more comfortable interacting in. Mongoose has been very user-friendly; so much so that we created an account for all of our traveling advisors, which has worked well thus far.”
Our partnership with Mongoose provides our clients with an immediate ability to send CustomViewbooks via text – and we’re thrilled that the communication doesn’t have to stop there. With Mongoose, students can get instant gratification on their questions/concerns, and clients will be able to have meaningful conversations with these students beyond the application/enrollment process and throughout their entire student-to-alum experience.
Mark Your Calendars! As part of our ENGAGE ZWebinar series, we will have a presentation of “Going All In on Prospective Students: How to Focus on Your GenZ Users Without Alienating Everyone Else.”
Hear from Executive UX Strategist and Partner at Digital Wave Technologies, Tony Rose.
With Tony, and our own James Horigan, EVP of CustomViewbook onboard, a depth of good information and insights will be shared! And, we’ll leave plenty of time for Q&A.
James Horigan, EVP of Antech Systems Inc., and our fearless leader at CustomViewbook, was recently appointed to the Auburn, Alabama High School Tech Career Program Advisory Committee. James will help provide the insights and expertise to ensure that Auburn’s Tech Career Program is providing high schools students with relevant technology courses and skills to be prepared for future success. He will also participate in helping to forge productive relationships between the Career Tech Program and the Auburn business community.
This appointment will also continue to help us glean insights into how Generation Z uses and adopts technology in the classroom, and while self-educating. A topic the CustomViewbook continues to be passionate about!