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Reduce Print Costs: Striking the Balance Between Print and Digital in Higher Ed Admissions Marketing

Reduce Print Costs: Striking the Balance Between Print and Digital in Higher Ed Admissions Marketing

Jan 13, 2021 | Blog, CustomViewbook Client Results and Feedback, Generation Z

The trends vary. While every institution has their own take on the strategic use of print pieces for prospective students, each grapple with the same considerations. What is the right balance between print and digital? Where in the recruitment cycle? What kind of...
5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

Jan 22, 2020 | Uncategorized

Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...
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