Apr 25, 2022 | Generation Z
They’re activists at heart. But can GenZ save The Humanities? The decades-long debate over the value of a liberal arts education has recently been reignited, stoked by the University of Wisconsin at Stevens Point plan to eliminate 13 humanities and social science...
Jan 27, 2022 | CustomViewbook Client Results and Feedback, Generation Z
When Jannie Kirby accepted her post as Director of Communications and Marketing at the College of Liberal Arts and Sciences at the University of Illinois Chicago (UIC LAS), she set out to support the recruitment team by adding a digital experience that prospective...
Jan 17, 2022 | Generation Z, User focused content
While their millennial siblings may be the pioneers who blazed trails with mobile phone in hand, GenZ is the first truly mobile native generation. For student prospects who grew up with connected devices within reach, instant access to information at all times is...
Dec 6, 2021 | Generation Z, News
CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students – and recruiters. With the overwhelming amount of research indicating that texting is the preferred...
Jan 13, 2021 | CustomViewbook Client Results and Feedback, Generation Z
The trends vary. While every institution has their own take on the strategic use of print pieces for prospective students, each grapple with the same considerations. What is the right balance between print and digital? Where in the recruitment cycle? What kind of...
May 28, 2020 | Digital and Email Marketing for Higher Ed, Generation Z, User focused content
Higher ed admissions offices continuously find themselves mastering new skills in a shifting environment. Constantly changing messaging, remote recruiting and virtual events – online student recruitment? You are already there. These shifts can be seismic for...
