CVB Blog

Planning for 2026: Why Personalization Marketing Will Be Even More Essential

As colleges and universities look toward 2026, one reality is becoming increasingly clear: adaptive communication strategies are no longer a nice-to-have in higher education marketing. It is a strategic imperative. With demographic shifts, heightened competition, and...

Year End Review: Trends that Reshaped Student Recruitment in 2025

In 2025, enrollment leaders faced intense pressure: volatile demographics, cost anxiety, policy shifts, and an AI-driven content deluge. At the same time, students continued to signal that they expect relevance, speed, and control in the college search. Platforms like...

Lead Generation for Higher Ed: Building Better Lists with Interactive Tools

For enrollment marketing professionals, few challenges are more persistent — or more important — than generating high quality leads that will yield to applications and enrolled students at a high rate. Strong lead generation is the backbone of every recruitment...

Tailored Content vs. Static Websites: What’s More Effective

Does this sound familiar? Your college website has thousands if not tens of thousands of pages of static content. Department heads and faculty stakeholders constantly send your webmaster edits or complaints asking for content changes to individual program or...

Connecting With Students In A Digital-First World

May 28, 2020

Just as colleges and universities swiftly implemented new ways to provide academic continuity for enrolled students during the COVID-19 pandemic this spring, higher ed admissions offices have found themselves mastering new skills as well. Constantly changing...

A Message From The CustomViewbook Team

Mar 16, 2020

On behalf of all of us at CustomViewbook, we hope this message finds you safe and well. As we all do our part to inhibit the spread of Coronavirus (COVID-19) in our communities and campuses, we want to be of help to Higher Education in any way we can. We are grateful...

Colorado State University and CustomViewbook: When Client Insight Meets Student Needs, An Engagement Innovation is Born!

Feb 7, 2020

CRM YouBlast: The Power of Personalized CustomViewbooks, Automated From Your CRM! Noting that prospective first year students often indicate a diverse set of academic and student life interests, our Colorado State University client asked us: Is there a way to provide...

5 Ways to Avoid Spam Filters and Improve Your Email Campaigns

Jan 22, 2020

Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...

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