CVB Blog
Holiday Gratitude List …
This past year at CustomViewbook has been one of continued growth, collaboration and innovation. We are grateful for so much! Our clients’ success. Working with the best Higher Ed clients on the planet has been an honor and a pleasure. We love hearing about their...
CustomViewbook And Mongoose Are Partnering!
CustomViewbook is teaming up with Mongoose to make the start of the college search journey more empowering and user-friendly for prospective students - and recruiters. With the overwhelming amount of research indicating that texting is the preferred communication...
Freeze Out Summer Melt
Engage Students and Families with Virtual and Digital Tools. The dreaded phenomenon of summer melt: three months that feel like a year for college admissions and enrollment management. Each year, 10% to 40% of students, accepted and deposited in the spring, drop off...
Reduce Print Costs: Striking the Balance Between Print and Digital in Higher Ed Admissions Marketing
The trends vary. While every institution has their own take on the strategic use of print pieces for prospective students, each grapple with the same considerations. What is the right balance between print and digital? Where in the recruitment cycle? What kind of...
Client Spotlight: Newman University
In Challenging Times, Creativity Wins Out. Each year must come to an end – to ring in something new and better! Before we part for the Holidays, Team CVB wants to express our gratitude to our amazing Clients, and our admiration to the Admissions, Enrollment...
Connecting With Students In A Digital-First World
Just as colleges and universities swiftly implemented new ways to provide academic continuity for enrolled students during the COVID-19 pandemic this spring, higher ed admissions offices have found themselves mastering new skills as well. Constantly changing...
A Message From The CustomViewbook Team
On behalf of all of us at CustomViewbook, we hope this message finds you safe and well. As we all do our part to inhibit the spread of Coronavirus (COVID-19) in our communities and campuses, we want to be of help to Higher Education in any way we can. We are grateful...
Colorado State University and CustomViewbook: When Client Insight Meets Student Needs, An Engagement Innovation is Born!
CRM YouBlast: The Power of Personalized CustomViewbooks, Automated From Your CRM! Noting that prospective first year students often indicate a diverse set of academic and student life interests, our Colorado State University client asked us: Is there a way to provide...
5 Ways to Avoid Spam Filters and Improve Your Email Campaigns
Inboxes are flooded so you have about two seconds before a student decides to delete or engage with you. Combine their insights with tried-and-true best practices for email campaigns, and you’re on your way to open and click-through rates that sing “ROI!’ 1. Subject...
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